(Newswire.net — January 25, 2019) — You may be used to seeing pop-ups appearing when you land on a website. They appear to create a barrier to the content that you are interested in viewing. Many people thought they must see the pop up because they are visiting the page. Actually, they can be disabled easily to allow for a more enjoyable web surfing experience. These ads are not really part of the page but they are load from another platform. There is analytic tool tracking you when you see a page that has ads. The analytic tool will want to collect as much the user as possible to improve their ROI.
Why Use an Ad Blocker?
Many of the ads you see are intrusive. Some scammers like to buy ads that can install malware on the computer where it is displayed. This is why it is important to enable ad blocking feature on your computer every time you are surfing the web. You never know that you will come across the Ads that will install malware like key-loggers on your computer. Fortunately, you can remove these ads by using an ad blocking software.
How Does an Ad Blocker Work?
You may be wondering how does an ad blocker knows the site has ads and block them. Let’s say you’ve installed an ad blocker software. After that, when you visit a website, the ad blocker will check the code to see if there is any ad code. If it has any ad code, it will block them. You will see improvement in the page load time after these ads are blocked. Every ad blocker is different in the types of content it can disallow. Some software can block all forms of advertisements while others can only block advertisements that are intruding your privacy.
Advantages of Using an Ad Blocker
Ad blocker like AdGuard can block annoying ads such as banners, pop-ups, pop-unders, and ads in online streaming videos and mobile games. It has 4 modules including Ad Blocker, Browsing Security, Stealth Mode, and Parental Control. The Ad Blocker module uses a filter which is controlled by the list of rules when determining which ads to display. It has its own built-in filters but you can also add your own filters. The filtering log will show all the web requests that AdGuard has detected. You can add a new filter by the web URL or add it from scratch by pressing the Add custom button. Get more details at https://adguard.com/en/article/block-pop-ups.html.
Installing an ad blocker software can reduce the chances of you coming across the Ads that attack your computer with malware. Ad-blocker software does not block all ads as they give you the option to whitelist some sites. It can also put an end to other ad servers from tracking you. The ad server not only show the ads on the webpage but it also downloads cookies on your computer to keep track of your online activities. These cookies will collect your personal information, web surfing habit, and etc. They could possibly sell your information to third parties.
The analytics codes that run in the background when the ads are loading on the page will slow down your computer. By enabling the ad blocker, your browser will focus on just loading the content including article or video. The page that loads longer can consume more internet bandwidth so that you reach the data transfer limit faster.
Research shows that more than half of the data on your mobile plan is consumed through online web surfing. By enabling the ad blocker, your mobile plan will last for a longer period. The main benefit of ad blocker is to make the webpage clean and more reader-friendly. After the ads are blocked, they will be replaced with white space with no more distraction in your surroundings.
Disadvantages of Using Ad Blocker
However, installing ad blocker will also mean that some important features on the site will disappear. Some people claim that the site becomes unusable after disabling the ads, for example, it may interrupt with the shopping cart or customer support messaging app or menu on the website becomes inaccessible. You can work around this by white-listing the sites while keeping the Ad-blocker on for other sites.
Blocking ads on a site means the site will have lower revenue. This can eventually lead to it shutting down due to insufficient money to cover up the cost of hosting the site. So, if you want to support the site, you can add it to a whitelist so that the ads will not be blocked when the ad blocker software is running in the background. If you want to use Ad-blocker, it is best to buy the software instead of using the free ones. The free ad blocker software may sell your browsing data to other third parties.