(Newswire.net — July 24, 2019) — Search the internet and you will find numerous tips on raising money. The question is, “do they work?” Well, honestly, some do, others don’t. Experience dictates that if you are trying to raise money online for your website members or visitors, there is a proven fundraising strategy plan that might work and help you achieve your goal. Let’s read on.
Tips on Raising Money
Some tips on raising money include asking for a special purpose and setting a deadline, asking for donations as your main message and more.
Ask For a Special Purpose and Set a Deadline
A fundraising activity is done for a specific or special project such as a charity, school club, sports team or organization, so do not ask for money for just general support. If you ask, make sure to specify the deadline the recipient can contribute. For example, you can say “You can give the gift of $20, $50, or any amount until the end of the holiday season”. If it is tax-deductible, it is also worth mentioning.
Ask as Your Main Message
If you use email to do a fundraising event, make sure to make ‘Ask’ the subject and main message of your email. This way, you can attract the attention of your recipients while directly communicating your intent. This is especially important if you are sending regular weekly or monthly e-newsletter. If you want to ask for money, say so clearly and directly; do not resort to deception.
Keep it Short, Interesting, and Useful
A long-winding copy will only bore people and leave no impact, so keep it short and simple, and preferably punchy! Regardless of the content of your emails, may it be an activity, a promo, or a fundraiser, make your copy as interesting and relatable to recipients as possible. If it is relevant, you can also customize your messages according to the zip codes of your users. It is good to track click-throughs to get an idea of what gets read the most.
If you have the time to create and test HTML emails, use them because not only are they more attractive but also generally better than plain text response-wise. Do not forget to include a link to the donation page within the first few lines of the copy, then every paragraph after that. You know, sometimes, being persistent works!
Test Your Messages
With the use of email, testing different messages, subjects, and asks becomes an easy feat. Let’s say you have a list of 20,000 or more. What you can do is send out at least two versions of an email – one email to 5,000 or so people and the other to another 5,000. Using an email service provider, track the results, then send the more successful version to the rest after 48 hours.
Ask as Many People, Everywhere!
You heard it – the more, the better! The more you ask, the more money you will receive – especially if you’re fundraising for a school organization. If your email list is not big enough, make sure to add a ‘tell-a-friend’ or ‘share-to-a-friend’ button to make it easier for recipients to pass along your fundraising event. Ask everywhere, both online and offline, to reach as many people!
It’s also wise to build your list via every channel you can get into, including social events, meetings, parties, in your work, and of course, on your sites. Add an email signup button on every page of your website, as well as a link at the bottom of your emails.
Use Several Channels
Use several channels to reach out to your prospects. Integrate your email with your phone and post. If you intend to share your fundraiser via post or phone, you can use email to notify people about it or inquire whether or not they received and read the mail. When sending emails, make sure recipients know the sender by using your name or the name of your store.
Question and Answer
- What skills does a fundraiser need?
To be successful, a fundraiser needs excellent skills in written and spoken communication, budget management, organization, and presentation. He must also be able to work under pressure and to influence and motivate others.
- How do fundraisers work?
Any event designed to raise money for a specific purpose is called a fundraiser. Fundraising activities are usually held by charities, churches, organizations, schools, and other groups or institutions who need to raise money to achieve their financial goals.
- How do you create a successful fundraiser?
For a successful fundraiser, you can adapt the following plan:
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Set a realistic goal and focus on it.
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Select the right event type to employ.
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Find and secure sponsors.
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Plan and develop a powerful experience for your supporters.
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Promote, promote, and promote your event or the things that you plan on selling!
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Evaluate results and keep your relationships alive.
Bottom Line
So there you have some unique fundraising ideas on how to raise money fast and tips on raising money. Raising money for your specific goals can be a challenge to many, but with the right set of skills and great ideas, you can be a successful fundraiser. Planning with some guts is the way to go!