(Newswire.net — August 19, 2020) — The Coalition for Better Ads, which includes Google, Facebook, and Microsoft, has adopted a new industry standard. It determines which ads in short videos are considered unacceptable and intrusive. However, the opposite occurs in online casinos. The entertainment catalog of Goldenslot often includes about 20 progressive jackpots: classic slots, roulette, and card games. Their main feature is the ability to win millions.
In 2020, the Chrome browser will no longer display three ad formats on all sites, and YouTube will stop doing it inside the site.
Which ads will be affected?
The coalition conducted a study and found out what annoys people the most. Based on this data Chrome and YouTube will stop showing three types of ads in videos shorter than 8 minutes:
- Prerolls that last more than 30 seconds. Such ads will not be blocked, only if they can be skipped within the first five seconds. It doesn’t matter if it’s a single pre-roll or there are several of them: you have five seconds to hold the attention of the viewer, or it will be skipped.
- All midrolls. As Google says, users found any ads in the middle of the video “exceptionally annoying.”
- Any ad that appears on top of the video or covers more than 20 % of the player. All types of banners and text ads that overlap the content in the central part of the video will be banned. The only thing that won’t be blocked is compact banners in the upper or lower third of the player.
Will it happen now?
No. The restrictions will enter into force on August 5, 2020. Site owners have six months to prepare for innovations and voluntarily refuse from intrusive advertising.
Is this something new?
Not really. The Coalition for Better Ads set the first standards for intrusive advertising in 2017. And the next year, Google introduced restrictions on displaying ads in Chrome-based on them.
Previously, there were no separate instructions for advertising in short videos. The only annoying ads related to videos were considered to be videos with sound and AutoPlay.
How does Chrome find and disable ads?
Google regularly checks sites for compliance with industry advertising standards, both automatically and manually. In addition, the corporation collects and records user complaints. Even resources that are not related to the company’s services (for example, those that are not registered in the Search Console and do not use Analytics) are subject to verification. You can find out whether ads on your site violate the standards in a special report.
Chrome has a built-in adblocker. When a user opens a page, the blocker checks the list of sites that failed verification. If a match is found, it detects the ad based on typical patterns (such as classes or links) and cuts it out.
What does it all mean?
Now, let’s explain everything subjectively.
Long prerolls and midrolls will sink into oblivion. The situation is like before the revolution: those who rule can’t and the bottom don’t want to. Advertisers can’t benefit from them: of course, who will have a positive perception of an ad if it interrupts the video at the most inopportune moment? Users just don’t want to see this mess. They demand changing ad marketing.
I think Google has enough influence to significantly reduce the number of such ads. It is not known how much this will affect areas like sites with pirated TV series or porn (if there is something shorter than eight minutes), but it is unlikely to harm advertisers on legal resources.
The Internet was similar to the beginning of the 2000s for a long time – you could see inappropriate advertising everywhere. Well, it’s time to urbanize: changing ads into native formats and greening the city is equally good for mental health, productivity, and moving toward a progressive future. The only question is: how quickly will advertisers learn to circumvent these bans and come up with new types of banners? Time will tell