(Newswire.net — August 31, 2020) — Suppose your marketing strategy is taking out an advertisement in the same magazine every year and occasionally updating your Facebook. In that case, you may be looking for some new ideas to give your brand awareness a bit of a boost. It’s easy to fall into doing the simple things as a small business due to time and financial restraints, but that doesn’t mean you can’t step out of the box and try something new. Check out some of these ideas, and see if you get any inspiration to add some juice to your marketing this year!
Coupon deal sites
Coupon deal sites have become extremely popular in the last few years and can be used by businesses that provide services or sell products. You may have used coupon deal websites such as Groupon yourself to get a great deal on a hotel or an activity, but if you start searching, you’ll find that the possibilities are almost endless. These websites benefit a huge audience. You can use them to reach people interested in the services or products you provide and focus on specific geographies you operate in. Many people use these websites to get a significant increase in brand awareness and lots of new customers, although there are limitations to this tactic. Most of these websites will need a very significant discount to list you and take a cut of the profits you make, meaning you’ll often only break-even or even lose some money with a promotional campaign on one of these websites. The purpose then isn’t sales, but to get people through the door, so that you can convert them in to repeat customers and make money as they return and pay full price.
Banner advertising
This is a technique that’s often overlooked as a simple method of getting eyes on your company. Vinyl banners are a great place to start as they are simple to hang on almost any surface and are cost-effective. Look for a company similar to https://www.printmoz.com/vinyl-banners and provide them with a design that has a clear call to action and the key information people should know about your business. Banners can be hung up to direct people to your business, be hung in your store, or taken to events, making them a very versatile marketing asset to have available.
Webinars
A webinar is a presentation where you provide value to your potential customers that generally takes place online. These are often used as ‘lead magnets’ as a means to acquire people’s email addresses in return for the information you’re providing. The key is to give extremely valuable information that your customers are interested in. With this, you prove yourself an authority on the topic and gain the trust of the people you help, meaning they will be more likely to go to the next step and ask for your services or buy your products.