(Newswire.net — October 5, 2020) — The worldwide network has billions of users from all over the world, and social networks, in turn, unite them, providing an opportunity for communication. Of course, this accelerates globalization as people from different countries begin to exchange experiences, communicate, and learn from each other. Today social networks are so firmly rooted in our lives that the most popular ones do not change from year to year. However, the extent of platform penetration and use differs depending on geography and demographic factors.
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It should come as no surprise that Facebook is one of the most popular social networks among both teens and older adults. Facebook became the market leader in terms of the number of active accounts with the result of 1.871 million people, including 1.2 billion of whom log on to the social network every day. More than 65 million small businesses use Facebook to connect with customers. The company also ranked second after Google in the mobile advertising market.
People most often use this social network to see updates to the groups to which they follow. This allows them to familiarize yourself with the latest news in a simple and accessible form, without wasting time on a huge number of uninteresting entries and advertisements in the news feed. Teens also use Facebook to communicate and make new friends.
Even despite the fact that more people are registered on Facebook, they use the photo service much more often and more actively. Instagram is a less commercial social network than Facebook, but the main thing here is content. This is precisely the main reason for its popularity among young people.
Youtube
Youtube cannot just be called video hosting. YouTube users can upload their videos to the portal, comment on other people’s creations, rate other people’s comments, and rate other people’s videos. In addition to entertainment, Youtube has become a resource for free education, where you can find various training and courses that develop skills and abilities. Youtube has become a means of earning money for millions of different people who create engaging content and attract subscribers.
TikTok
TikTok, a platform for creating and publishing short videos with music, is reminiscent of a mixture of Vine, Instagram, and YouTube. In the process of creating a video, you can use a ready-made video or shoot it in the application. TikTok allows you to apply various color filters to clips, apply effects, apply masks and AR objects, and add music from the service’s library. As for the TikTok music library, it provides a search function for the desired song and is divided into categories of genre playlists and recommendations.
Initially, TikTok was a platform for lip-syncing videos. These are short videos where users of the service hum a famous clip or repeat some funny phrase, trying to get their lips into the text as much as possible. The service has significantly diversified the content, and “veiners” have moved in with clips of a humorous direction, and various challenges are popular among users.
Snapchat
Snapchat is a social network where users can feel free to be themselves. There are no likes and comments here, so there is no social pressure. If a post doesn’t get any likes on Facebook or Instagram within 15 minutes of posting, you can be sure a user will delete it. Snapchat wants to capture the real story of your day – here you are.
Twitter is made for people with a lot of thoughts. Ideally, as planned by the developers, each tweet should be a laconic answer to the question, “What are you doing now?” In reality, everything is, as usual, a little different. Twitter is very popular with all sorts of celebrities who use Twitter to express their thoughts or ideas.
Tumblr
This social network allows you to completely hide your identity and just surround yourself with people with similar interests. Tumblr can be called a “law-free territory.” Only close friends will know your page’s address on this social network, and the URL itself is easily changed at any time.
Medium
This platform is just perfect for budding bloggers. Medium’s main plus is its ‘recommendation’ function that makes it not just a group of disparate sites, but a real community. A simple subscription system brings you to the site even if you do not plan to post on the blog. Besides, here you can leave comments next to blocks of texts, instead of writing them in a long feed after the post.
Thus, new social media sites like TikTok are popping up and attracting millions of users like never before. While on the one hand, this explosive growth of social media platforms provides brands with unprecedented opportunities to reach growing audiences on new platforms, there is also a growing challenge of how to best allocate time, resources, and attention among the multitude of options currently available.