(Newswire.net — January 26, 2021) — Are you wondering if hiring an SEO company to do online marketing for your company is essential?
Signs your business needs to hire an SEO company.
a) Minimal traffic is experienced on your website.
This indicates that:
- The content is outdated and needs an update.
- Technical issues that render your site useless.
- Google may have penalized you for not following the guidelines.
The best Richmond SEO companies should analyze your websites, find the problems, and offer a solution as they have a qualified team of experts and the necessary resources.
b) Increased bounce rates.
Bounce rate is the percentage of people who leave your site after viewing just one page. A high bounce rate indicates the presence of issues like:
- The page takes a long time to load.
- The content is of low quality.
- The title is misleading.
- The user’s experience was bad.
- Mobile optimization is poor.
An SEO company should be able to examine your pages for these issues and find solutions.
c) You are outranked by your competitors.
When your competitors are ranked higher in the search for valued keywords, your marketing efforts aren’t as good as it should be.
d) Increased workload.
Developing an SEO strategy can be time-consuming and may require certain resources. Hiring an SEO agency enables you to use the internal resources for the intended purpose while the agency deals with the technical tasks.
Types of SEO.
1) On-page SEO.
This involves optimizing elements, that you can directly control, on your website. Some of the elements you can optimize includes:
⮚ URLs: The web address of the page should describe the contents briefly and the relevant keyword should be used.
⮚ Meta descriptions: They appear below your title and they describe your content.
⮚ Internal links: To help users and search engines find you easily, it is advised that you connect your content with links. To increase your rankings, linking improves the authoritativeness of new pages.
⮚ Content: The created content should be relevant, high quality, and contain the relevant keywords.
⮚ Design: If the website design is not attractive, the user experience will be poor and they will leave. The design should be professional, clean, and modern.
⮚ Title tags: The title should be descriptive, creative, and contain a keyword to attract users.
⮚ Navigation: It should be easy to find what you are searching for.
If you need your website to appear in relevant search results, it is time you considered on-page SEO. For the search engine to understand the topic of the content, some factors should be considered and they include:
- Researching the best keyword for content.
- Publishing high-quality content and targeting the keyword.
- Optimizing the keyword.
Techniques.
✔ Improving your site navigation making it user-friendly.
✔ Creating creative content that contains relevant keywords and fulfills the customer’s interest.
✔ Adding keywords on the elements.
✔ Updating the design of your website making it attractive and easy to use.
2) Off-page SEO.
They tackle the factors outside your website that you can’t directly control. They aim at increasing the quality and quantity of links to your site. Earning backlinks enables Google to rank your website highly on the search result page, as they use quality and quantity of links to determine your relevance.
Types of links.
- Natural links.
This is when another site finds your content on its own and links to it.
- Created links.
These are the links that you place on other pages as press releases or directories.
- Built links.
This is when you promote your brand to someone and they link to it.
Techniques.
✔ Asking bloggers to link to your pages.
✔ Creating highly linkable content.
✔ Sharing content on social media.
3) Technical SEO.
They improve the rankings of your site in the search engine by focusing on backend website and server optimization. They improve the user experience and helps the search engine to crawl and understand your website.
Techniques.
✔ Speeds up the browsing of your site. You can improve the speed of your page by compressing the images, cleaning up your code, and using browser caching.
✔ Using a responsive design that enables your site to display accurately on mobile devices.
✔ They deal with duplicate content before they affect your rankings.
4) Local SEO.
They focus on searches related to a certain location. They improve your ranking in searches like ‘near me’ or the name of a country. If your business has a physical location such as a store or offices, a local SEO is right for you.
Techniques.
✔ Creating content that is related to your local area and adding keywords that expresses location.
✔ Asking customers for online reviews and responding to them.
✔ Ensuring your content information is up to date.
Conclusion
Creating smart, entertaining, and creative content is the work of a great SEO company. This helps you to increase the number of audiences visiting your sites and sharing your links. SEO involves enhancing the effectiveness of your content from the search engine, therefore, improving your rankings. It is essential to know when you need to hire an SEO agency. There are different types of SEO and they each serve a different purpose depending on the needs of your customers.
About the Author:
Ron Evan Tamayo
Ron Evan is a Digital Marketing Specialist and a writer who takes his time writing articles about traveling, psychology, and digital marketing. He learned about the digital marketing industry accidentally almost four years ago. He is currently based in Taiwan, taking up an MBA degree with a focus on Marketing. During his free time, he enjoys going to karaoke, traveling, and watching Netflix.