(Newswire.net — August 1, 2021) — Memes dominate social media by creating a culture of communicating complex topics in a light-hearted manner without missing the underlying message. The most exciting aspect of memes is that it seems to deceive due to its humorous tone, but those who regularly interact with memes will admit that it has immense power to drive home a serious point most effectively. Memes convey a deeper meaning or significance and act as a unique phenomenon or cultural icon in the garb of humor. Although memes are primarily images or videos laced with text like the ones you see on the website Meme Scout, they can also be in the form of a simple phrase, hashtag, website, or word. Regardless of their type, memes are a hot favorite for people who spend most of their time on the internet because they love it.
Impact of memes on digital marketing
One thing that has not escaped marketers’ eyes is that the high appeal of memes creates instant engagement, and marketers who are ready to experiment with the internet culture of memes latched on to achieve their marketing goals. While the average viewer might not be aware of this marketing aspect or memes, they have become used to it unknowingly. Memes appeal to people of all ages, although the amount of interest taken depends on the demographic and the message underlying the memes. Marketers are using the high appeal of memes to turn a dull product into a popular one, and the ability of memes to go viral has increased its value to marketers many more times. It will not be wrong to say that memes have given a shot in the arm to marketers.
Numbers tell it all
The millennial and Gen Z populations dominate the demographic of any market and target all marketers. They are one of the most ardent fans of memes and view about 20-30 memes per day on average compared to regular marketing graphics that create much lower engagement to the tune of 5% on Instagram and Facebook. When compared with organic engagement that averages 60%, memes have 10 times more reach. There is simply no better way to boost brand exposure and engage more closely with the audience than using memes for marketing that has become a new-age digital marketing tool.
Growing internet users is popularizing memes
Memes are now one of the primary weapons of digital marketers who can leverage their powers to make significant marketing gains. The trend of using memes for marketing first started in Asia around 2018 that witnessed a steep increase in the number of internet users across the ASEAN countries like Thailand, Indonesia, Singapore, Vietnam, and the Philippines, accompanied by a tremendous increase in the number of mobile phone users.
Alongside the growth of the internet and mobile phone users, the ASEAN region witnessed a significant increase in the e-commerce market, which paved the way for using memes for digital marketing.
What began as a trend in Asia is now a global order in digital marketing.