(Newswire.net — August 2, 2021) —
Digital technology makes emails seem like a marketing tool of the past. But that is far from the truth.
There are around 4 billion email users worldwide, and email marketing provides businesses with the opportunity to reach a vast majority of this audience. In addition, it allows you to engage with them in a personalized manner, ensuring stronger communication and better relationship-building.
If done right, email marketing is a reliable, cost-effective solution that can be conveniently integrated into your marketing efforts. Additionally, it boosts your return on investment (ROI). Research shows that every dollar you invest in email marketing gives you an average of $42 returns.
So, if you’re thinking of improving your email marketing ROI, here are 5 tips that can get you started. These tips prove to be more effective if you leverage Mailchimp competitors that serve as some of the best email marketing platforms out there.
Declutter Your Mailing List
Develop your mailing list by updating it regularly. Additionally, create a segmented email list, which enables better audience targeting. Segmented lists divide the audience based on demographics, purchase history, behavioral data, and sales funnel stage, allowing you to know exactly what type of email to send to each.
This way, you drive engagement and increase your ROI.
Moreover, if you send bulk emails, make sure to remove all outdated and spam email ids. You can do this by noting down the email ids that failed to deliver and removing them from your list.
Send Personalized Emails
When people read their names in the email subject, they get intrigued by it and are more likely to open your email. So, ensure that your mail copy reads like it’s written for a particular individual. For this reason, run a test email to know everything is in order and that subscribers don’t get generic emails or those addressed to others.
You can also use automatic behavior-driven triggers to respond to user activity on your website. For instance, when a customer adds your products to their cart but leaves midway, you can send an email reminder about their abandoned cart. Ultimately, as personalized emails improve customer experience, they lead to more conversions, boosting ROI.
Create Engaging Content
Email marketing is of no use if your recipients don’t read your email. And nothing motivates them to open it more than interactive content. Additionally, if you give them a chance to attract with your content, they might be encouraged to visit your website.
So, what pointers should you keep in mind when writing your mail copy?
● Keep the subject title short yet catchy
● Break down your email text into simple paragraphs
● Let the reader know the purpose of your email at the start
● Stick to addressing only one point per email
● Look out for spam triggers that send your emails into spam folders
● Add videos as they increase the click-through rate by 22%
Time Your Emails
If you want people to open up your email, send it to them at a time when they are likely to be on their phone or laptop. When people already have their emails open, they are more likely to open yours. Otherwise, it gets buried in their inbox.
But how do you know at what time your audience is checking their emails?
Whether your readers check emails on a Monday morning or during Friday break time depends on your audience demographics. This is why you need to research your audience behaviors and investigate the best timings to send out emails. At this stage, you can also use segmented lists and divide the audience with different behaviors and time zones into separate mailing lists.
Sending emails at the right time means your audience engages with them. Greater interaction, in turn, drive more sales.
Track Email Performance
A strong email marketing campaign is one that is regularly monitored. And you can do it by tracking your email metrics. This online feature tells your open rate, response rate, and unsubscribe rate.
Based on these insights, you can develop better, more focused content. In addition, it’s possible to find out what aspects of your campaign work and which ones don’t. Then, you can amend the errors and plan strategically.
Summing Up
Email marketing is one of the oldest marketing tools, yet it is still just as important today. As most people still check their emails regularly, it provides businesses with a cost-effective marketing opportunity.
All you need to do is ensure you send creative, valuable, and personalized emails. And track their performance. For this reason, email marketing platforms offer all the features you require to maximize ROI from email marketing.