(Newswire.net — September 27, 2022) — SEO promotion is a series of actions focused on raising the page in search results for certain keywords and phrases. This work is very important if your goal is to find more readers, leads, and, of course, buyers.
Usually, if you have your own site and do not engage in SEO promotion, your site will be beyond the first three or more pages of results when users are googling the products or services you are offering. Most people will not even click on the second page of the SERP. As a result, hoping that you’ll get new customers is pointless.
It is believed that search engine optimization was born simultaneously with the appearance of search engines in the 1990s. But if before, only a few knew what SEO was, today site owners have at least heard about the basics of search engine optimization, and most of them use this internet marketing tool to achieve their goals.
The higher the position of a particular web resource in the search results, the greater the probability of visiting it. The presence at the TOP leads to an increase in popularity, trust, and search organic traffic, which in the future contributes to an increase in income.
Why is SEO needed for every website?
When was the last time you googled anything? We are sure that you have clicked on the second page and not even thought about the third one. The location of any resource in the TOP-20 Google results is an important indicator that builds people’s trust.
All search engines use complex ranking algorithms to determine the places of sites in the search results. They regularly check, update, modernize, and supplement them with new ranking factors, pursuing a single goal – to provide the most accurate answers to user requests. No one knows the exact criteria for ranking sites, they are kept secret, but the general idea of what factors make a web resource better has been around for a long time.
One of them is the reliability and trustworthiness of the site in the perception of the search engine. How can the search engine determine this factor? With the help of backlinks that are referring to the website under promotion. And SEO specialists from an experienced SeoProfy company that provides professional link-building services use this knowledge to bring sites to the TOP.
The main benefits of SEO
Here are the main advantages that websites introducing SEO techniques in their promotion are enjoying:
- High search positions are not perceived as advertising results. There is no intrusiveness here (the user enters a request that is interesting to them), which contributes to additional loyalty of the audience.
- Wide coverage on the one hand (everyone uses search) and influence on the target audience on the other. Today, there are more Internet users than TV viewers. Advertising on TV is aimed at a wide audience, and SEO ensures high visibility of the site in response to the right keywords, which reduces the likelihood of accidental users.
- Attractive cost compared to other promotional tools, including contextual, banner, and targeted advertising. In terms of attracting one client, SEO promotion is the most profitable advertising tool.
- Long-term and sustainable results. Having performed search optimization and managed to reach the TOP, you can attract an audience to the site for a long time. As practice shows, after 4-6 months of investments in SEO, the achieved traffic and sales figures are maintained for a certain time.
However, in this regard, it is crucial to remember that in the process of promotion with the help of SEO, there are factors that are outside the influence of SEO specialists. In the first place, these are regular ranking updates of the search engine. More so, it is crucial to remember that competitors are also active and they are striving to become the first. Therefore, SEO is an ongoing process, and, having achieved certain results, it is necessary to keep analyzing your positions and, even more importantly, the updates of the search engine and your competitors. In this way, you will be able to maintain your positions.
The main points of work on SEO
Conventionally, most search optimization actions can be divided into internal (carried out within the web resource) and external (outside of it).
The first includes the following:
- site audit for the correctness of work, presence/absence of technical errors, etc.;
- implementation of recommendations regarding changes in the structure, functionality, and ensuring the convenience (usability) of the site;
- work with metadata, micro-markup, and site indexing settings;
- content;
- creation of a mobile or adapted version of the site; etc.
External SEO optimization includes work on increasing the referral mass. Backlinks to the site contribute to the growth of its authority in the eyes of search engines and its robots.
Popular methods of increasing referral mass include:
- crowd marketing (a type of marketing that is aimed both at popularizing the brand on various thematic resources – forums and communities, as well as at increasing the number of backlinks to the site);
- placement of links in thematic directories;
- purchase of articles and links on specialized exchanges;
- outreach (the method of extracting links by establishing communications with representatives of authoritative web resources, opinion leaders, and successful bloggers);
- creation of networks of sites, etc.
Some of the works on SEO are problematic to attribute to internal or external, they are:
- tracking changes in algorithms of search engines;
- analytical work (involves both monitorings of changes in SERP positions and analysis of competitors’ work, checking links, etc.);
- formation and expansion of the semantic core (a list of phrases that are expected to be promoted);
- analysis of behavioral factors (clickability of links in output, duration of users’ stay on the site, number of pages viewed in one session, etc.).
Terms of obtaining SEO results
Remember that no one can tell you exactly how long it will take to get SEO results. In general, it takes from 6 to 9-12 months to get a return after the launch of the website promotion. The terms and prices of SEO services are determined by the level of competition for the request and the general level of competition in the niche. Of course, it is best if a business owner thinks about SEO promotion before setting up a website. In this way, a site will be designed and built with the necessary optimization in mind.
Other factors that influence the terms of getting results from SEO are:
- age of the site (but this does not mean that, by default, an older site will have a better ranking than a new one – it is one of the factors taken into account);
- the number of sites that are actively promoted in this niche;
- total traffic on the site (criterion for evaluating the usefulness of the site for users);
- the number and quality of resources that link to the promoted site (criterion of the authority of the resource);
- the availability of the content relevant to the request on the site (assessment of the relevance of the subject of the site to the search query).
As you can see, SEO is not a simple process. There are a lot of things to take into consideration, and a DIY approach is not the best idea. If you resort to a professional company, you will invest in the future of your enterprise and will save your time to be devoted to your business.