(Newswire.net — February 24, 2023) — Recently, the number of mobile Internet users has increased significantly. Integrating innovation and focusing on mobile development has made the Internet of Things portable and affordable. One smartphone is enough to access all the necessary resources, and e-commerce applications are gradually replacing the development of websites for small and medium-sized businesses.
There are a lot of advantages over website development and mobile developers – from design to speed. Standalone mobile applications give the user more freedom of action, which affects the growth of the target audience and ensures the gradual expansion of the scope of mobile applications in the e-commerce sphere. Over the past 3 years, their number has doubled, and both users and customers note the undeniable advantages of proprietary mobile applications.
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Personalization
The development of applications in the field of the Internet of things now requires advanced personal settings and an increase in the attention of developers to the functionality of a personal account. Each new user should be provided with everything necessary – from all sorts of ways to quickly and contactless pay for goods and services, and ending with the ability to change the color scheme of the interface and swap the settings keys.
To perform the functions, the application must have a fairly long list of additional features – among them, connection to the GPS, and access to the user’s contacts and calls. All these settings are included in the list of options for the developed application by default, and the level of application personalization is growing every year. This has a positive effect on both the number of users and engagement.
Application development is easier than website development
Nowadays, the development of a mobile application has become much easier and faster, given that the speed of developing websites for business has not changed much over the past few years. Today, a website must meet a variety of requirements, ranging from content requirements for the latest SEO standards of search engines to the presence of many must-have features – a search engine, social networking links, and many others.
In comparison, developing mobile applications today is a fast and fairly easy process from a developer’s point of view. With the expansion of the developer arsenal and the emergence of new frameworks and mobile-centric development environments, developers have a chance to create extremely high-quality applications using a fairly standard set of skills. Applications are lightweight, pleasant in terms of interface, and focused on the standard set of options necessary to reach a critical mass of users.
The application retains customers
The app keeps users longer, according to the latest statistics. The main goal of creating a business application is to attract new users. If, when searching on the Internet, users can change several sites from the top of the search results, then when downloading applications, it will catch the eyes of users much longer, which over time will bring certain usage habits. Application content is presented in a user-friendly way, and search capabilities form the backbone of the functionality of most IoT applications. According to statistics, users use applications more often than the corresponding options of websites.
App development drives sales
To increase sales, features are added to the program that lures the user into it more often and, accordingly, buys more. This includes, for example, push notifications – a powerful marketing tool that informs customers about promotions and new products. As you know, web versions of sites also have notifications, but only for Android and Google Chrome, and this leads to a noticeable narrowing of the active audience.
Increasing user loyalty
There are additional options in application development that simplify interaction with the client:
- one touch to enter the program;
- optimization for devices with a small screen resolution;
- smooth animation;
- access to the application without an Internet connection;
- easy targeting.
To sum up, the site and the app certainly complement each other, so we recommend having both. The site is suitable for finding potential customers, while mobile software retains visitors. If you take into account all the nuances, it is easy to create the right promotion strategy that has a positive effect on any business project.
Verdict
IoT and e-Commerce application development have advanced significantly compared to website development. Thanks to the latest development environments and developer tools, programmers have the ability to quickly and easily create highly aesthetic and functional applications that keep the user longer, and their purchase receipt is also longer. With content like this, websites are slowly falling back in the race to attract and retain new users. If you want to be successful in e-commerce, consider targeting a mobile app first.