(Newswire.net — September 26, 2013) Chicago, Illinois — Right now, there is an opportunity for Chicago small businesses to jump out in front online, even over much larger businesses. Google’s changes are a marketing opportunity for Chicago small businesses. Most businesses continue to do what “did work” rather than what “does work” and even more powerful, get in front of the trends. Businesses that are in front but not too far in front of the trends can capitalize on Google’s changes now.
Google wants fresh, creative, interesting, relevant content.
If presented on an authoritative, reputable site this is very powerful and cost effective. Google wants to be like the brick and mortar businesses where people pay attention to interesting material and who it comes from.
Here are marketing preparation tips.
1. Ask yourself “What is unique and special about my business that attracts customers and clients?”
2. Who are my clients? What brings them and keeps them coming back?
3. What is my niche or niches?
4. Am I a business to business, B2B, business to consumer, B2C business or both?
5. What can I say about my business that is new and interesting?
6. When people look for my business what do they search for?
Making it easy for your customers and clients to find you.
As Chicago is a very large metropolitan area, there are tremendous opportunities in niches that may not be possible in smaller cities or less populated areas. It takes a density of population to support a niche. Chicago has the population density and room for businesses that offer valuable, specialized businesses to do well.
The problem a small business faces is, because Chicago is a large metropolitan area, how do people find you amongst all the businesses there are. Right now someone is looking for your product or service or something they cannot quite identify yet. A professional marketer’s (Example) first job is to make you easy to find by people looking for what you offer.
The most common way people do that is online. The most used search engine is Google.
At the time of this writing, Google is focusing on new, fresh, interesting, creative and very importantly original content. If you want to be found on Google then you need a regular flow of new, fresh, creative and original content about your business.
Small business online marketing means giving Google what they want and what they want is for businesses to focus on their customers. Staying in tune with what Google wants is more an art than science. Currently this means new, fresh, interesting, quality and importantly original material. This is a great time for small businesses, as they can provide that.
Starting with the marketing preparation, identifying niches, providing quality, relevant and customer oriented original content is something a small business can provide. Then when people search they not only find you but find something out about you. In a fast changing world keeping things fresh and new draws attention to you not only by customers and clients but by Google.
As this is an art, science and skill it takes a professional. It takes a professional that “gets you” and can communicate that to others.
Small businesses gain a lot of online power by having a regular flow of original content. (Learn more)
John K Arnold has over 30 years of marketing experience and has done business on the internet for over 15 years. Learn more about the author and more about the company below. Please inquire on how your business can benefit and let’s get started today.
JKA Marketing, Inc
910 W Van Buren # 340
, 3128021208
QR2015@gmail.com
http://www.newswire.net/profile/JArnold
http://www.newswire.net/business/JKA-Marketing-Inc
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