(Newswire.net — April 16, 2014) Denver, CO — Discovering the best of the “Creative District” in Greeley, Colorado is now easy, thanks to a new wayfinding system that combines on-site digital signage with interactive mobile technology. The Greeley Creative District (GCD) is a local hub for art, entertainment, enrichment, and history. In an effort to promote the area, Greeley has deployed wayfinding software that allows citizens and visitors to quickly see – via mobile device or home computer – all the neighborhood has to offer.
“We’re excited to launch this product and have already received many positive reviews,” says Pam Bricker, Executive Director for the Greeley Downtown Development Authority. “The new wayfinding website has allowed us to categorize and highlight all of the arts, entertainment, and businesses of the District for people to access on their mobile devices, as well as a calendar of events. It is simple to manage and allows users to quickly find locations of specific interest.”
Reaching people on-the-go is a key component of the mobile community maps. Wayfinding signs placed strategically in parks, store windows, and other public spaces invite pedestrians to pull out their smartphones and start exploring. Some of the signs are shaped like a mobile device to catch the attention of users; others are located on wayfinding kiosks mounted in public buildings. NFC tags (digital chips built into modern mobile devices) allow users to immediately access a location-based guide to what’s nearby – from coffee shops to libraries to public art, and even local events. Using this wayfinding design, discovery is made simple for citizens and tourists, with no download or installation required. “Discover Greeley Creative District” catches people where they are – out and about – and entices them to walk, shop, and enjoy the richness of the neighborhood.
While browsing the mobile maps, users can tap a location for more information, such as the historic significance of the Union Pacific Depot or the operating hours of the Atlas Theater. Contact information and websites are readily available – right within the app – for people who wish to know more. And a built-in widget keeps pedestrians on the right track as they head for their next destination.
The mobile maps are a community project. Citizens of Greeley are invited to vote for their favorite places, and add new ones that are missing from the app. Businesses are welcome to purchase advertising with a place marker or detail page, which simultaneously helps support the project and boost the local economy. The interactive wayfinding campaign is helping the GCD to guide local citizens and out-of-town visitors on a journey of discovery that is as unique and delightful as the District itself.
For more information about digital wayfinding systems for your city or business contact Ken Greenberg at the information below.