(Newswire.net — March 15, 2020) — Today’s social media feeds, lifestyle magazines, books, and podcasts, are filled with information about what’s wrong with men―like toxic masculinity, patriarchy, ‘mansplaining,’ and male privilege. But what we don’t see often enough is information about men being better and getting it right?
In Lance Allred’s newest book, The New Alpha Male, this former NBA star and leadership consultant, presents a wealth of information and an invaluable new game plan for evolving, growing, and succeeding in the modern era.
Having grown up in an ultra-patriarchal polygamous cult and then succeeding in the hard-fought arena of professional sports, Allred knows first-hand how the outdated model of masculinity works―and why it is failing both men and women today. “The old alpha male believes he is entitled to success,” he writes. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine.
Allred identifies the Seven Principles of Perseverance as the new “playbook for success,” offering honest insights and daily practices for each principle:
• Accountability―Taking full responsibility for our shortcomings and successes to empower ourselves and inspire others
• Integrity―Knowing our core values and being rigorous in honoring who we are in all circumstances
• Compassion―The key to understanding ourselves and others with clarity, connection, and respect
• Discomfort―Being able to risk failure and endure pain to serve our higher goals and personal growth
• Acceptance―Letting go of our sense of what “should be” so we can act with wisdom and power in the present
• Transformation―Finding the courage to discard an old identity and trust in the process of our evolution
• Gratitude and Forgiveness―The most potent acts of healing and love available to us as human beings
“We face maybe the toughest ask of men in the history of humanity,” Allred states. Yet in this time of reckoning, change, and the long-overdue disruption of the old alpha’s dominion, he challenges us to remember: “We are on the same team―men and women. It takes compassion and communication, like all good teammates display.”
The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, open-hearted leaders our world needs.
LANCE ALLRED was born legally deaf from complications from Rh Disease and raised in a polygamist commune in rural Montana before his family escaped when he was 13. A former NBA star, Lance is the author of four books, including Longshot. Lance is a sought-after speaker whose TEDx Talk, “What Is Your Polygamy?” has more than 4.5 million views. He has also been a leadership consultant for the FBI. For more, visit lanceallred41.com
Listen to Lance on The Vegas Take the day his book was released.
Buy the book on Amazon now! THE NEW ALPHA MALE
REVIEWS
“After working for success on and off the basketball court, Lance is now taking on the role of coach as he urges readers to challenge the way they approach success in their own lives―with compassion, kindness, and awareness.” ―Nick Nurse, head coach of the Toronto Raptors, 2019 NBA Champions
“Growing up, many men learned a certain playbook on how to live life. Most of those plays are for an outdated system that only ends up hurting people today. In The New Alpha Male, Lance gives us the upgraded game plan for a fulfilling life. The rules are constantly changing, and he’s a great coach to learn from!” ―Lewis Howes, author of The Mask of Masculinity and New York Times bestseller The School of Greatness
“Lance Allred has written such an engaging and important book for our times. In today’s world, we struggle with how to balance male and female energies to return to harmony and away from behaviors of domination. I was deeply touched by reading Lance’s life story and how he rose above the challenges of being a male in today’s world as he committed living his life to embracing his heart, passion, his authentic self, staying in his integrity, and honoring the power of perseverance. The New Alpha Male is a treasure!” ―Sandra Ingerman, MA, author of twelve books, including Walking in Light and The Book of Ceremony
“The New Alpha Male generates workable answers and solutions to the challenges and problems men face in the complex 21st century. Lance’s call for honest introspection to reach and fulfill his Principles of Perseverance begins to unravel the mystery of how men can become better partners, fathers, brothers, sons, and simply, better people. Using the game of basketball, Lance illuminates the path forward. His observations serve as beginning steps toward reconciling the male role in a progressive society swiftly bending toward shared rather than dominant leadership in our society.” ―Len Elmore, TV sportscaster, lawyer, professor at Columbia University, former NBA player, husband, and father
“In all my years covering the NBA, Lance Allred is among the great visionary athletes I’ve met. His story is inspirational, and his determination to turn heartache into healing has made him heroic. He is a true vessel for the best lessons of the human spirit in sports. The New Alpha Male is a must-read exploration into the virtues of modern manhood.” ―Adrian Wojnarowski, ESPN Insider and New York Times bestselling author of The Miracle of St. Anthony
“The New Alpha Male affirms that perseverance is the essential quality for success. True success is defined by a man’s ability to lead and serve with a courageous heart and humble confidence in both the peaks and the valleys of life. This book is a powerful message for all men, as well as a resource for women to appreciate and value them as brave teammates and leaders.” ―Ariana Rockefeller, equestrian, entrepreneur, and philanthropist
“In a time when we desperately need it, Lance Allred uses basketball to speak reason to a polarized world. With his teachings on how to begin to play the game of life as a team, he brings a calming influence and a simple approach that welcomes every walk of life.” ―Andy Billman, director of Believeland
“In an era when so many men are lost and disconnected from the true north and nourishment of vulnerable manhood, Lance has written a book that provides a new map and compass that lead us back to the healing power of sacred masculinity. This trailblazing guide is essential medicine for our times, offering a new way to fully claim and embody all that we are as men.” ―Robert Ohotto, intuitive strategist and bestselling author of Transforming Fate into Destiny
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