Millenium Prime’s (OTC:MLMN) recent acquisition of Bong Spirit Vodka is further positioning the company to serve its central focus, the millennial generation. Bong Spirit created a premium vodka that makes a social and artistic statement that appeals to the millennial generation. While Bong Spirit’s vodka is not designed for the boomer market, many of the more savvy parents of millennials may be able to appreciate the fine vodka within its artfully crafted bottles too.
The millennial generation, born between 1978 and 1994 includes a potent market of over 60 million young men and women with a more discerning palate and appreciation for the new and often edgy. This is a generation that knows how to appreciate simple pleasures responsibly and also keeps in touch with its family and community. Unlike the boomers and generation X, millennials, also called Generation Y or echo boomers, know how to mix social conscience with pleasure.
Millenium Prime added Bong Spirit to their portfolio of lifestyle products because this award-winning vodka imported from Holland has already garnered a substantial following among millennials. The acquisition also provides a ready-made distribution platform since Bong Spirit is available through Southern Wine & Spirits of America, the largest distributor in the United States. Bong Spirit’s premium vodka is a favorite at many underground and trend-setting establishments.
As such, Bong Spirit fits perfectly into Millenium Prime’s strategy of acquiring trend-setting, innovative brands that have a clear leadership position with Generation Y. No other vodka in the world supports the artistic and front edge street culture as Bong Spirit. This unique position is important as the millennial generation continue to look for brands that speak for the challenging economic times that are causing this generation to seek out a different definition of success. For millennials, success is personal and defined by working to live, not living to work.
Bong Spirit Imports also adds to Millenium Prime’s ability to serve beyond the United States to the growing global market for premium liquors. The product’s fusion with music, art and culture make it a global success. Bong Spirit’s Super Premium Vodka ™ combines old-world Dutch vodka of superior quality with bottles that could are worthy of being considered works of art anywhere in the world, but especially in urban street settings. Bong Spirit vodka’s aligns with the millennial desire to create their lives as a work of art.
It may just be as Millenium Prime’s recent acquisition of Bong Spirit vodka will reach beyond the millennial market. One of the strengths of millennials is that they haven’t lost touch with other generations and are known as consensus builders. The rising consensus may prove that Bong Spirit is an award winning vodka that millennials can bring to an even greater market.