(Newswire.net – 1, March 2013) Coventry, UK — Coventry Entrepreneur John Tanner of One Marketing Strategy successfully completed 12 weeks of online and offline training to learn the current best practices for business when creating an online marketing campaign. The training was provided by international social marketing strategist Tina Williams a multi-platform marketing expert based in Florida, USA. Tina specialises in helping small business and entrepreneurs create a big business marketing presence utilizing online internet social marketing strategies.
The objective of the Social Media Certification is more than how to set up social platforms for businesses. Training is geared to educate consultants on the foundational formulas of online campaign creation, the importance of establishing and building relationships between businesses and their customers in addition to understanding how to implement these formulas to create campaigns with specific objectives, tailored to meet the needs of a business.
The foundation formulas for campaign creation are;
- MET – Is the campaign objective “More Money”, “More Exposure” or “More Traffic”?
- TBK – Understanding the clients Target audience, the Benefits of the clients product or service and Keywords.
- Puzzle Box – Understanding what marketing is currently in place, what social media platforms would be appropriate for the campaign and how best to integrate them into the business.
The training program required students to submit examples of their work to Bold Angels Enterprises for review. Certification was awarded to those who display exceptional understanding and execution, from designing a campaign based on a specific objective to creating platforms and building online communities for local businesses.
Graduation certificates were presented to students on 22nd February 2013 at the Holiday Inn, Orlando, Florida by Tina Williams and Trish Gilliam.
When asked why he had taken the course to get the qualification, John Tanner of One Marketing Strategy said:
“So many businesses are aware of social media but don’t understand how it could be a benefit to their business, I want to differentiate myself from other online marketing companies who simply cold call and interrupt people’s day trying to sell single services. I want to show people how to set marketing objectives which can be measured and then use specific tools to achieve a specific result.
The certification is an extension of the course philosophy to build a “Know, Like, Trust factor”. Graduating from the course and displaying the seal gives my clients confidence that I have the ability to deliver results.”
About John Tanner of One Marketing Strategy
One Marketing Strategy was founded in 2010 by contract programmer John Tanner. The business helps local business in Coventry refocus their current marketing to benefit from social media platforms and new technology.
53 Gainford Rise,
Binley,
Coventry,
CV3 2RW
For more information on how One Marketing Strategy are developing community building online strategies in Coventry and Warwickshire or to learn if technology and social platforms can be integrated to create specific online marketing campaigns for your business contact John Tanner at One Marketing Strategy.