(Newswire.net — March 26, 2013) Houston, TX — Jack Mize, a Local Guru creator and founder of JackMize.com, a local internet marketing company, recently published an article about different short- and long-term marketing strategies that small businesses should consider using. In this article, Jack states that the marketing strategy for a small business ‘… depends on the answer to this critical question: “Should I market what I do, or who I am?”’
In this article, Jack discusses the reasons why a small business owner that is just starting out should focus on getting new customers. Their marketing strategy should therefore focus on using the “what I do” strategy. The business owner should let customers know that they can provide a solution to the problems that they have. This helps to convert leads into paying customers. This is a short-term strategy which helps to get a business off the ground.
Over time, and depending on the budget, businesses can begin to shift their focus to include building a brand, which is a long-term marketing strategy. “Marketing who you are” is how a business owner can build their brand and therefore grow their business. Building a strong brand means that they are top of mind when someone needs what they do, and more importantly, they are willing to pay more for what they do because they are the expert.
Jack states: “Positioning yourself as the educator and advocate will have them calling you the expert and make it tough to compare you apples to apples with your competition.”
Both strategies are important to have to provide current income and future growth for your business. To learn more about these strategies, the article, titled “Small Business Marketing: ‘Who You Are’ or ‘What You do?’” can be found at http://www.prlog.org/11203972-internet-marketing-expert-jack-mize-discusses-marketing-strategies-for-small-businesses.html.
Jack Mize is an Educator and Advocate for the online success of small businesses and an expert on helping business owners become the Local Guru in their business. Jack works with business owners who are beyond the “what I do” stage in their marketing and who want to grow their brand as a way of growing their businesses to the next level.
To learn more about Jack Mize, please visit: http://JackMize.com.