(Newswire.net — September 3, 2013) Saginaw, Michigan — Internet Marketing differs from market to market. If you live in a town the size of Saginaw, Michigan, which has a population of about 50,000 in the city and about 190,000 in the entire county, your marketing efforts may differ from a company in a major market like Chicago or New York.
Local marketing works very well in small markets without have to spend a bundle on pay-per-click or banner ads on the internet. I am not saying that these forms of internet marketing can’t enhance your internet marketing efforts, howerver, you can probably achieve your goals by simply using seo (search engine optimization), directory submission and free social media marketing.
First, make sure your website is optimized for mobile device viewing. Viewing your website on a mobile device is much differnet than viewing your website on a computer. Make sure you phone number is at the top just under the header. This is important because people finding your site on a mobile device will want to press on your number and call. They will not spend time searching for yor number. There are a number of other tips for mobile that we will discuss in future artircles, but this is the most important. Over 35% of searches are now done on Mobile Devices.
Second, make sure that you have registered your website on all the major directories. Most importantly, claim your business on Google+ and Google Places (these two are to merge at some point). Other important directories are Yelp, Angies List, Yellow Pages, Merchant Circle and more (Directory Listings Link)
Third, you need to set up a YouTube account and post videos pertinent to your business. You can find inexpensive and easy to use video production tools to do so, such as Animoto. Google owns YouTube and you can rank your videos giving you greater exposure and your primary website higher rankings. Make sure to embed your videos into your website and a Google+ account and not just link them from YouTube.
For most small business in a small market these three steps will secure you a spot on the first page of local search rankings. There are several other steps you can take if you still have problems ranking your site.
I am Jim Theisen owner of High Target Marketing LLC and we specialize in helping small and medium business increase there bottom line by increasing their internet presence. We make your phone ring. If you need help vistit our website at http://www.hightargetmarketing.com or call us at 989-321-2416.
In our next article we will discuss the importance of Reputation (review) management and marketing.
Jim Theisen