(Newswire.net — October 14, 2013) Washington, D.C. — The past few weeks have been a turbulent period for digital marketers and online-based business owners alike, as webpages, videos, and other digital content have been shuffled around and re-organized by Google in their latest algorithm update. This process, similar to the defragmentation process for your computer hard drive, “takes out the trash” and makes for speedy, relevant, and informative search results when a user types in a specific phrase into the search engine of their choosing. For some, this daunting amalgamation of mathematics is beyond conceptualization, whereas, for SEOs and brilliant organic marketers, this is where the fun begins.
In basic terms, the most accessible, most relevant, and, therefore, the richest data is moved to the front of the line, while less relevant, poorly optimized, or questionably optimized content is pushed back, per the amendments, updates, and fundamental changes to the algorithm update itself. Several webpages that were once listed on the first page of Google’s Search Engine Results Page (SERP), have been hit hard by this update, thus hurting their overall online presence and reputation of the brand within its respective market, or markets. Each time Google issues a major update, they define said update with a memorable name; whereas, “Penguin 2.1” is the latest iteration of their algorithm refinement process. While the Google Penguin 2.1 update supposedly affects less than one percent of all searches, it has created the framework for larger, future impacts.
This means it is more important than ever to hire the most knowledgeable digital SEO marketing agency for your precious and limited budget. Can you imagine financing months, if not years, of digital marketing expenses, only to find out that a recent Google algorithm update rendered your investment useless? Such tragedies occur daily to businesses that work with black hat and grey hat marketing firms, or with those firms that claim to be experts and outsource the overwhelming majority of their SEO & digital marketing work. It’s time to “Google-Proof” your approach by creating long-term, valued assets, which will help inform your targeted, prospective buyers, with 100% white hat SEO marketing. Transcended Marketing has adopted this strategy from the very beginning; helping clients such as LacedUpLaces.com achieve record breaking Internet sales, thereby gaining international brand recognition, all while withstanding countless Google updates throughout the Einstein Marketing Platform (EMP) organic set-up and maintenance process.
Transcended Marketing has a deep-rooted background in economics and finance, and, consequently, the most unique approach to search engine optimization (SEO) in the world; TM creates robust business foundations by engaging end-users through the application of the, “invisible hand,” theory. This theory, derived in part by Adam Smith and Richard Cantillon, classifies the online market as self-regulated, through the application of free market economics. Transcended Marketing, an SEO digital marketing agency based out of Washington D.C., is a sound believer and practitioner in the art of free market economics and the holistic science of liberty, in both personal and professional endeavors. Absolute freedom is the key to true success, for the mind, the body, the spirit, and those that had pledged their assets, fortunes, and sacred honors towards the success of the enterprise.
Businesses who act in the best interest of the public, are in-turn best serving themselves, both in the short and long-term periods. This is a key principle found in capitalism; by providing clients and prospective buyers with appropriate, informative, and accurate data, they are better informed, and, thus, more prepared to buy a product or service, as they have been properly influenced and mentally prepared during the buying funnel. Choose a digital marketing agency is no different and the approach is almost tantamount. Retain your budget, sanity and confidence as Google continues to enhance the search experience of its users, knowing your company has utilized the best practices in the business. To be sure, this can only be achieved by partnering, for the long-term, with the best digital marketing agencies in the world, such as Transcended Marketing LLC.