(Newswire.net — November 5, 2013) Chicago, Illinois — Google made it clear that videos would be playing a huge role in the future of online marketing when they bought YouTube in 2006. This followed their buying Android in 2005. What this tells us is they have a commitment to both mobile devices and video. If you have a website, blog or do any marketing or business online then effective videos are a must do, must have and must promote with. The good news is that with you can make your videos much more effective with a few simple tips.
How we interact with video is literally in our DNA. We, humans
– Are very visual. Our eyes are a primary source of information
– Are very auditory. We hear things and listen
– Assemble the information into something that makes sense to us
– Have priorities when information from one sense conflicts with information from another sense
– Give visual information priority over auditory information
– Have a brain area, Fusiform Facial area, that makes look at and give attention to faces (notice how babies are drawn to faces)
– We are naturally drawn to motion
– We are emotional beings and how we feel is contagious
Video marketing is very exciting.
This is the first time ever when anyone can make videos that anyone can see worldwide. There are things that will help you be more effective with your promotional videos;
– Keep them short, maybe 1 to 2 minutes, 3 minutes at most
– Know; talk to and with your audience
– Have a clear message for that particular video
– Engage your audience but don’t run over your audience
– Be interesting and interested in your message as that is contagious
– Go ahead a be expressive
– Record in good light with good sound
– Have a Call to Action
– Again what many leave out is a Call to Action
– You have to get a Call Action in before they stop watching the video
– Make it really easy for the person to act on your Call to Action
– Make it easy for people to get to your money page from your video. The best way is directly from the video.
People like/love videos.
Many people now have grown up with videos. Videos are often the first source of information. People like making videos and watching videos. There are over 1 billion unique users to YouTube per month. There are over 6 billion hours of video watched on YouTube per month. Google wants original content that is fresh, interesting and relevant. The video you make is original content.
YouTube is the second largest search engine.
Google search is number 1. Videos also need SEO. Video SEO is similar to website SEO in that the purpose is to help the video show up better on searches. Google owns YouTube so YouTube with SEO can show well on Google search too. Online video content is an essential part of a successful ongoing marketing campaign.
Now is the time to get your video message out there.
There are things you can do right now with videos you already have. You can then use this with videos you will make. You can boost your SEO. People can go right to your website, money page or anything else you like directly from your clickable video.
People are looking for what you do. Make it easy for them to find you.
John K Arnold is a Newswire featured author. He has over 35 years of business experience including doing online marketing and business since the 1990s.
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