(Newswire.net — January 3, 2014) Boston, MA —
On his highly popular TV show, Dr. Mehmet Oz regularly features guests who extol the virtues of yogurt which he calls his “#1 super snack.” On her website, Oprah Winfrey promotes yogurt as a favorite breakfast food that “energizes and revives” and calls it one of her favorite “brain foods.”
Yogurt’s popularity is growing, and taking a lead in the resurgent quick-serve yogurt business is Boston-based franchisor YoFresh Yogurt Café (www.yofreshyogurtcafe.com) which has opened three new franchised shops in the past several weeks.
According to YoFresh founder Chris Gregoris, owners of the newest locations in West Chester and Quakertown, PA, and Winter Haven, FL, report excellent customer traffic thanks to limitless flavor and topping combinations; healthful light meal, snack and dessert offerings that appeal to all ages; and a fun, funky, colorful décor.
Of course, there are lots of other aspects to yogurt that aren’t as obvious, like the fact that it’s nutritionally rich in protein, calcium, riboflavin, vitamins B6 and B12. It has been shown to be healthy for all ages, from infants and seniors. And active cultures may discourage some infections and yogurt may help one feel fuller.
“The YoFresh family is on an exciting growth curve,” says Gregoris. In just two years, we have 37 shops in 11 states. “We’re excited to be a leader in the growing frozen yogurt industry. Our goal is to have a total of 52 franchised stores by the end of 2014.” New territories are available and the company welcomes inquiries from interested entrepreneurs.
Gregoris says, “YoFresh is an extraordinary health experience unlike any other, offering 100 flavors of healthy, all natural frozen yogurts — low fat, fat-free and sugar-free — plus a large variety of delicious toppings.” Menus include Belgian Waffles, cones, Yofresh Yogo Shooters for kids, and Yogolicious Smoothies. The excitement continues: Franchisees sponsor coloring contests and are often involved in local communal activities and fundraisers to boost visibility. Customers get a Double Dipper Rewards Punch Card toward discounted future purchases.
Customers of all ages enjoy healthy YoFresh snacks, meals or desserts at any time of the day. Soon after new shops open, word of mouth spreads for miles around. The combinations are limitless. Each customer can dispense their own frozen yogurt and scoop as much as they like, then choose such toppings as fruits, nuts, sprinkles, cereals, candies and sauces. Using YoFresh’s ‘Weigh & Pay’ formula, customers pay by the ounce. Staffers offer sample tastes so customers can test a few flavors before ordering.
One franchisee notes, “It’s exciting to run my own business while making my customers smile.”
The growing chain welcomes inquiries from prospective franchisees. For more information, visit www.yofreshyogurtcafe.com) or email: chris@yofreshyogurtcafe.com.