(Newswire.net — February 20, 2014) Temecula, California — In this digital era, marketing strategies has changed. Out with the old and in with the new approach when it comes to promoting businesses. The internet serves as the most accessible and provides fast results when people search for services and products and rarely go past the first page of the search results. Seeing to it that these results bear positive reflections of services and products, a company will gain good traffic, visibility and most of all reputation. Local Market Fusion is offering reputation management and marketing services that helps even local markets.
Local Market Fusion’s online reputation management service is about building, developing and as well restoring a company’s brand to good standing; that includes increase traffic, lead conversion, online presence and boosting one’s credibility.
The essential idea of reputation management is that it counters against damages to an individual, group or organization’s branding. How is it done? Basically by deafening and eliminating negative material found in the internet thru with more positive material that brings customers’ trust and add credentials to the company.
Dr. Parker also said that reputation plays vital role in the business; it is a must for any company or individual. According to Nielsen Global Studies, 78 percent of customers trust reviews and their purchasing power is influenced by it.
Do you Google yourself or your company and you don’t like what you see?
- 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber
- 50% of ALL Internet users over the age of 18 have left a review online
- 78% of Internet users conduct product research online; they believe reviews are the most credible form of advertising
- 80% of people surveyed had changed a purchase decision due to a bad review they saw online
Purchasing decisions of customers’ changes when they see bad reviews, blog posts, news and other written or visual materials that spreads in various channels about certain products and services. That is why it is crucial that one’s reputation should be monitored and mitigate the negatives and at the same time proactively developing the positive reputation.
Local Market Fusion’s proactive approach to developing positive and good standing reputation constitutes boosting online presence by registering businesses in directories and claiming it and most of all providing trainings to the business owners and their staff about reputation management and reputation marketing.
Dr. Bruce A. Parker reiterated to their clients upon initial consultation to not only focus on web strategies but be more aware and concern with their customers’ feedbacks and reviews. That is why the best advice he can give to entrepreneurs is to buckle up and be always prepared to take care of their reputation.