New Website Gives Strategic Planning an Edge

(Newswire.net — May 26, 2017) Mays Landing, NJ — Of all the 2017 website launches, here is one that deserves some attention. Especially for a B2B strategic planning business, the website redesign for Harry Lay Professional Services, Inc. was very forward thinking. This new site was developed over the past several months and is a major upgrade. Once it went live and search engines began crawling the pages, traffic numbers steadily increased. This website is a terrific example of what a beautiful design and solid back-end development can do for a business, even in an industry as tough as strategic planning!

A ton of original content was created for the web pages. The keyword-dense copy was formatted for maximum SEO and traffic generation. Educational resources were uploaded to provide value to visitors. Many design elements were added or improved upon to create visual interest and balance. The navigation bar was limited to five links per menu. Beyond design and functionality, this website was set up with a focus on helping others to learn and identify whether this business may be a good fit for them. Every page has a well-defined call to action to move visitors through the website and encourage them to take the next steps. High quality photos on the site effectively make a human connection through emotion.

Before long, the design team determined that stock images would not do this brand justice, so a photo shoot was set up for Harry Lay at the Borgata Hotel, Casino & Spa in Atlantic City, NJ. Andy Macpherson of Macpherson Photography was able to capture great shots for the website and he developed a wonderful media library.

Revamping the old website to refresh and modernize Harry Lay’s online presence was a smart and strategic move in and of itself. This new website performs far better in terms of traffic and lead conversion. It gives Harry Lay an advantage over competitors in the strategic planning industry.

This new website also clearly articulates what strategic planning services are. It shows how Harry Lay can help other businesses to grow and transition into new phases. There are case studies and client testimonials on Harry’s website detailing how he has helped others to clarify their goals and push past the barriers.

Harry Lay Professional Services, Inc. is an established business that aims to help businesses increase profitability. Harry Lay provides hands-on strategic planning development, coaching, project management, and organizational development. This industry is not typically considered to be cutting edge, but this company does things in a very different way. Harry Lay takes a holistic approach to strategic planning. He helps to map out a way for business owners to meet their own needs first so they can adequately provide help to others.

“I have been fortunate to work across multiple industries and around the globe,” Harry Lay stated, recalling his time working with a small team on the massive expansion of the Walmart chain. “Using that experience, I have had the opportunity to work with amazing business people to help create or grow their visions into the success they imagined for their business and their life.”

According to Harry, everyone has the potential to fulfill a purpose and ultimately leave a legacy. Businesses of all sizes in every type of industry will benefit immensely from strategic planning, given the right approach. Unlike a typical strategic planning consultant, Harry Lay does not work to create a document that will eventually become irrelevant to the client. Instead, he spends time exploring the ins and outs of every client and company, working to compose a living plan of action that will move in pace with the business owner. 

This website redesign project was placed in the hands of DotCom Global Media, a website design and digital marketing company. DotCom Global Media has worked with a vast range of businesses over the past twenty years, from Fortune 100 companies to startup-level entrepreneurs. Owner and senior web developer Sam Natello is joined by his wife Anna Natello in leading a team of website designers, content writers, and social media managers. Their office is located in the heart of Atlantic County, New Jersey.

Sam Natello has built over 200 custom websites for clients at DotCom Global Media, and his digital marketing team is currently working with a list of clients to drive online traffic and increase engagement on a monthly basis. 

Sam Natello and Harry Lay became acquainted a few years ago in Los Vegas at the CEO Space business conference. Last summer, Harry traveled from his home in Tulsa, Oklahoma to spend time at the DotCom Global Media office. He learned about the way Sam and Anna run their company and he was able to provide highly valuable insight. Harry Lay is now one of DotCom Global Media’s strategic partners.

“It’s amazing to see the finished project,” Sam Natello said, referring to the recently launched website for Harry Lay. “We put so much into the planning and beginning stages so we can set a laser focus on the end goal. Everything is about communicating the right message and attracting visitors who are the most likely to become customers. It’s awesome to publish a beautiful website and see it start working like it’s supposed to.”