(Newswire.net — November 8, 2017) — Are you someone who has mastered the art of product photography? As long as online shopping is concerned, the initial impression that you make on a visitor is the most important one. It goes without mentioning that the human mind processes images faster than text and hence humans are naturally drawn towards visuals. But there is more to it than just designing a pleasing website which has got a user-friendly typeface and a great color scheme.
Regardless of whether you know this, product images literally have the power to either break a sale or make it. Since it is online shopping, your customers won’t be able to feel the product and hence they will solely depend on the visuals and descriptions which are there with the products. So, here are few tips for using the best images for your products in e-commerce websites.
- Images should be of high-quality and relevant
eBay had once done a test in a machine learning project which was intended to add high-quality and high-converting product images along with the e-commerce websites. Saturation, image brightness was the two main features of the image and the project also mentioned background and foreground segmentation, contrast and ratio of product and white space. When it comes to implementing a product image, it should be a professional photograph which has been retouched with Lightroom presets from WordPress. The entire product should be in frame.
- The size should be proper
Apart from the quality of the image that is listed above, Amazon also claims that the product images should be of at least 1000 pixels in height or width. In case of Amazon, the company might be using a considerably large image to produce smaller versions of the picture of the product to serve the exact photo.
- Several angles of the product should be added
There are few products for which an e-commerce image should be such that people can feel like holding the item. Keeping this in mind, you have to ensure that you add images of the product from several angles. If it’s a product like a straight-hold hatchet, you should add images from at least 3 different angles so that the customer gets a virtual feel of it.
- Show details on materials
Suppose you’re offering a bicycle online, you should demonstrate the material in detail which is used to make the cycle. If there are adjustable seats, classic bell, steel spokes and handlebars, make sure all of them can be seen easily. Such images offer a clearer sense of the value of the product. Use up-close images to show textures, features and materials of products.
- Permit the users to zoom into images
Apart from offering different interesting images for the shoppers to check out, you should also remember to allow them to zoom in. In case you’re someone who is shopping for running shoes, you should be able to zoom into the pictures of the images in order to check the stitching details of the shoes and also get a clear idea on the craftsmanship of the people who designed them.
So, now that you know the best ways in which you can choose the most appropriate images on your e-commerce website, you should apply these tricks while choosing the image. Apart from these, you may also add videos, 360 degree videos in case of dresses to get a better look.