(Newswire.net — November 20, 2020) — So, you’re ready to get started designing your website? Fantastic! But before you hire a local web designer, there’s a few things you should know about your prospective customer. After all, it’s your potential customers that you’re looking to convert with your new website.
They’re impatient
Web users are impatient. If a website doesn’t meet a user’s expectations, they will quickly abandon the site and find one that does. It could be that your website loading speed is too slow or that the user can’t find what they’re looking for quickly enough.
As they’re impatient, they also scan the webpage rather than reading it. You’ll need some good anchor points along with a clean design to help your prospective customer to quickly find what they’re looking for.
They don’t always make optimal choices
In today’s world, we all have busy lives and we’re usually trying to find something quickly on the internet in between doing other daily tasks. This means that users are likely to click on the first reasonable option. As soon as your customer finds a link which seems like it could be right, they’ll immediately click on it.
You need to think like your customer. Identify what they’re likely to be looking for and make sure it’s in the most obvious place. Save them some time and you’ll be more likely to secure their business.
They want control
Your customer likes to be in control. They don’t like new browser windows to pop up unexpectedly when they click on links because they like to be able to use their back button if they change their mind. For this reason, try not to open links in a new browser window or you risk annoying your customer.
Allow your customer to feel like they’ve got control and they’ll be more likely to convert to your business.
They’re intuitive
While they’re browsing your website, your prospective customer is relying on their intuition. They won’t be reading every word; they’ll be scanning the web page to find what they need and clicking on whatever feels right. If your website is complex, don’t expect the user to read the instructions – they’re likely to just guess as they go along.
Keep your website design simple, with clear navigation options to guide your customer to what they want to find. If your web design is intuitive, they’ll quickly be able to find what they’re looking for and commit to your services.
They value quality and credibility
Your prospective customer values quality and credibility. Provide them with high-quality content that they find valuable and you’re much more likely to win them over. Fill your website with technical jargon or too much drivel and you’re likely to put them off.
Content is also the most important thing when it comes to getting your website ranked on the search engines so make sure that you put some thought into it. Show your customer that you’re an expert by publishing valuable content and they’ll keep coming back.
By understanding your customer, you can make sure that your website is what they’re looking for. If they like what they see, their website visit will turn into a conversion.