(Newswire.net — July 15, 2020) — Though the traditional casinos want customers to sit in a slot machine and play there for hours since the profit margin at the slots is almost 60 percent. But the concept went on changing as a new series of Smartphones came into the market. Xbox also helped a lot to play games with comfort. The new generation of players started feeling that playing games sitting on the slot machines is boring and it is for the older generation. As technology has gripped many sectors of our lives including gaming, casinos are also trying new methods to improve the field of gaming and attract more visitors to the casinos. It is interesting to know that the number of visitors who visit Las Vegas has dropped from 83 percent to 71 percent since the year 2009.
Since most of the players stay at the comfort of their home and play online casinos from their Smartphone, the concept of social gaming is losing its importance. Earlier people used to gather at casinos and learn the different aspects of gaming like roulette tricks from the fellow gamers. These feelings of social togetherness are missing nowadays and people prefer to play staying at home. The average age of the visitors attending the casinos are also going down over the past one decade. Many states have been found to be losing tax revenue because the numbers of visitors going to their physical casinos is going down.
Revenue earned from online social casinos touched $3.5 billion in the year 2015 and it went up further touching $4.4 billion in the year 2017. Nowadays casinos are also using technology to attract the younger Smartphone generation to the physical ones. This will boost up their profit on the one hand, and also help to boost up the tax revenue of the concerned state. They are adopting the following technological methods to boost up their market and operations.
Use of big data
The concept of big data is becoming very popular in the operation of the casinos. Casinos collect the data of their visitors by using a loyalty card. In addition to collecting all the personal information, casinos are also collecting data such as amount of money spend by a visitor and also date and time of visiting the casino. They are also keeping a mark on the favourite slot machines. In the process, if the marketing department finds that a person has not visited the casino for a certain number of months. They select a certain group of people who used to spend around $200 on each visit. They also start sending lucrative offers through email or SMS and offer them around $100 “free play” if they visit the casino on a certain date. In some casinos, placement of the slot machines is also determined by using the big data.
Big data is also used for security purposes in casinos. In the form of big data, information is also stored on cheaters, transactions and even movement of employees. A scan on this information is carried on by the software and at a first glance, it catches the information which is showing serious doubt. For example an employee named John Smith applied for a job, but scanning the database, it was found that his name is Johan and he is a notorious blackjack scammer trying to enter the casino as an employee.
Technology has helped a lot to keep a track on their employees and also on the customers, as well. The use of big data technology has been so successful that it is now being used by the Department of Homeland Security.
Use of Enterprise content management (ECM)
Most of the casinos have a glamorous interior as it helps to attract many visitors who love ambience. At the end of the day, running a casino is almost running a business and they also have departments like accounting, marketing and human resources. To make their daily operations smooth they are also taking the help of software like enterprise content management (ECM) or business process management just like any other business.
Big casino companies like Grand Casino Hinckley and Grand Casino Mille have hugely increased the use of electronic documents to streamline their business operations. In the process, they have been able to reduce the logistics and cost of 45,000 pieces of paper in a single year. Keeping track of the huge set of documents was becoming a difficult task and at the end of the day, it was an increasing workload for every employee of the organization. The process of renewing and reviewing contacts needed huge paperwork and it needed to be sent to multiple desks for approval. In the process, chances were very high that the documents will get lost. Now with the use of software, things have become electronic and hence much easier.
Use of virtual reality and augmented reality
New generation gamers prefer those gaming systems which have been built on virtual reality. Many games are coming into the market which has been developed based on virtual reality. These games have high-end 3D graphics with added on-screen touch and a clarity of very high resolution of 4K pixels. To make the thing look real, many game developers have also added wonderful audio and sound effects with professional music in the background. Some of the games are developed in such a way that there is a wide screen gaming experience. The gamer will feel that he is watching a cinema and use of virtual reality will help him to realize that.
The matters went further advanced when game developers started using augmented reality in the game. Nowadays, most of the new games are coming up with a combination of virtual and augmented reality making the game look more lively and adventurous.
In the above-mentioned ways, casinos and gaming companies are using different aspects of technology to boost up their business by attracting more visitors and players to their business. They are using every aspect including big data to software like enterprise content management to reduce cost, increase profit and grow more.