(Newswire.net — September 29, 2020) — Having a good web hosting provider is an integral part of launching or sustaining a personal or business website, or a digital marketing campaign; yet finding the perfect web hosting provider to suit your website needs may be challenging if you don’t know what you’re looking for in a provider.
Adriaan Brits, the CEO of Sitetrail says that “Hosting companies operate with a fat profit margin and re-invest a lot in marketing. The challenge is that somewhere along the line, consumer reviews become inaccurate – and businesses end up losing money because of cybersecurity problems with the standard packages of providers like Godaddy. In addition to that they lose out to slow load speeds and overcrowded shared servers. We seek to disrupt this by making sure consumers can access more accurate data on the best web hosting providers in the world”.
Qualities of a good web hosting provider
Site uptime is very important, having a web hosting provider with high site uptime will mean that your website is always available and hardly experiences any downtime. Having a web hosting provider with a high site uptime is a non-negotiable factor for businesses, online stores and ecommerce websites, more so than for private websites, personal blogs, forum sites and the likes. This is not to say that a high site uptime is not an important quality to look for, for private websites and blogs, on the contrary, high site uptime is crucial for all and any digital market purpose, regardless of the degree of professionality.
Site speed is also another important quality to look for in a web hosting provider. A high site speed is necessary to generate fast search rankings, high page loading speeds, and in general is necessary to have happy customers and viewers. It’s important to note that the site speed a website may require at its inception may not always stay the same. The site speed of a website is determined by the degree of site traffic, the more a website’s site traffic increases, the higher the site speed a website will require in order to function at optimum capacity. A web hosting provider that offers excellent site speed is thus crucial for the success of anyone’s digital marketing efforts.
Excellent customer support is a vital quality of any good web hosting provider. Part of their services, as web hosting providers, is to fix and solve problems that a website may experience, one of the bigger issues being site downtime. Different web hosting providers offer different types of customer support which you must be aware of beforehand. Some providers offer customer support through communications such as live chats and calls, and emails, while others may only use one or two of those methods. Similarly, some providers are available 24-hours a day to handle customer support issues, while others only operate during business hours.
Regardless of the type of web hosting, the most popular categories being shared hosting, VPS hosting, dedicated hosting, and cloud hosting; there are some important qualities to look for in a web hosting provider. Knowing these qualities and what to look for in a provider, in terms of site uptime, site speed, customer support, etc., are the first steps to narrowing down which one is best suited to host your personal, professional, or business website.
Web hosting and digital marketing
Web hosting is an integral part of digital marketing. If people want to successfully pull off all sorts of digital marketing campaigns, they will need a web hosting provider. Web hosting companies provide websites with the technologies and services that allow them to function at optimum capacity. Bigger companies may opt for web hosting providers that specialize in hosting financial and ecommerce websites, while private individuals and entrepreneurs can use providers who cater specifically for photographers, artists, bloggers, authors, or any other profession or hobby that does not require a large website. Web hosting providers ensure that a website has a high site uptime and site speed, and with customer support, any website issues can be solved immediately.
With all this to consider, choosing a web hosting provider is never easy, but hearing what other people have to say never hurts. Once you’ve created a shortlist of providers, it’s always a good idea to read the customer reviews of each provider on the shortlist. By reading customer reviews, you are really able to see what the strengths and weaknesses are of any given provider, and if you see a review you don’t necessarily like, you can narrow down your shortlist even more. While it’s important to read customer reviews before deciding on a provider like Siteground, Bluehost or Hostgator – it’s also important to be weary of people making false claims, be it negative or positive reviews about a web hosting provider that are not substantiated.
A final word
Conducting thorough research on the web hosting provider you ultimately choose is the best way to ensure that it will provide your website with all its hosting needs. Be aware that some “top” web hosting providers who have offices in countries like Bulgaria, tend to sell cheap packages with hidden extras and huge hikes in premium. They are accused of cyber extortion too, where clients are forced to take an upsell or lose their data and hosting connections. Yet these are touted as “blazing fast WordPress hosting” to entice clients.
Having high site uptime and site speed, and excel customer support are non-negotiable qualities to look for in a provider. It’s important to remember that poor web hosting can be detrimental to digital marketing campaigns, so why not spend the extra dollars on the right web hosting provider and know that you have sound support and infrastructure to push your digital marketing campaigns as far as they can possibly go.