(Newswire.net — September 3, 2020) — Every business owner wants prospective buyers to easily find their business on search engines, especially since the world is going digital. This is where content integrated with high-quality keywords can pitch in and give you the visibility you’re looking for. Online search engines reward a website with high rankings if high-quality keywords are used for the content.
With quality keyword advertising, you’ll be able to attract organic traffic to your website or blog, increase website visibility, and make the evaluation of key content metrics a lot easier.
If you’re not already using keywords to promote good customer experience for 2020 and expanding your brand’s online presence, here are some reasons you definitely should:
Improve Conversions
You can use many pathways to reach your target market digitally. However, most potential customers turn to Google, Bing, or Yahoo to fulfil their consumer needs. If your content is optimized for these search engines with high-quality keywords that customers are using in their searches, your chances of driving organic traffic to your business website improve significantly. Typically, content marketers use two types of keywords to promote content:
- Generic Keywords
- Branded Keywords
When your business is in its early stages, generic keywords can help increase product sales. As conversions increase, using branded keywords via Google Ads or some other platform in your content can lead to higher brand visibility.
To further understand the appropriate use of generic and branded keywords, keep these pointers in mind:
- Use generic keywords to optimize content during the buying cycle. In this period, you need a good number of clients to avail of your products or services.
- As the conversion stage approaches and familiarity with your products increases, customers will start searching for your specific brand name instead of individual products or services. At this point, concoct a healthy balance of branded and generic keywords to cast a wider net on prospective buyers and maximize conversion opportunities.
Produce High-Quality Leads
A category of high-quality keywords in content marketing is often attributed to long-tail keywords. These specific types of keywords are especially helpful for small businesses competing with corporate juggernauts.
Large websites like Forbes and Medium enjoy high authority on search engines. They’re therefore more likely to attain a good content score without needing to worry about websites or businesses below them on the search engine hierarchy. If a small business is targeting the same keywords these giants have their eyes set on, it’s highly unlikely the former will win the competition. Thus, long-tail keywords provide a solution.
Long-tail keywords, as the name suggests, are long phrases with three, four, or more words. They’re highly targeted and allow your prospective audience to find a specific content topic.
For example, suppose you have a digital marketing business. You can start with the integration of basic keywords in your content, such as digital marketer, SEO marketer, content marketer, or social media marketer. Most, if not all, digital marketing firms will use these keywords in their content so they won’t make much of a difference in your search engine results page (SERP) rankings.
On the other hand, long-tail keywords like “Denver digital marketing firm” and “Florida Digital Media Agency” are local. They will slice down your competition and help you attract a refined audience. Good keyword tools can recommend excellent long-tail keywords.
Keep in mind that the more unique your business’s niche, the better your chances of finding targeted long-tail keywords.
Increase Website Visibility
When your content is built around solid keywords, your website ranking registers a massive improvement. Search engines need accessible and efficient ways to scan content. High-quality keywords often serve this function. Some places where keywords make an exceptionally good impression on search engines include:
- Website title and meta description
- Website URL
- Page titles
- Meta tags
- Anchor text links
- Image descriptions and file names
However, stuffing keywords unnaturally and in incompatible contexts will not help your cause. Instead, it will destroy your site’s search engine optimization structure. It would help if you found ways to naturally incorporate keywords into your content and write helpful, problem-solving articles.
Using The Right Keywords In Your Content Marketing Strategy
One thing you need to keep in mind is that quality keywords will not always remain quality. It’s crucial to keep updating your content. Search engine algorithms and business practices are always evolving. For example, customers who used keywords such as “product listings 2020” may not use these terms with the same frequency in 2020. Moreover, search engines prefer websites that make a habit of weeding out outdated keyword terms. You also build up steady readership for your content this way and maintain brand credibility.