(Newswire.net — November 24, 2020) — Technology has changed the way the real estate industry works. Since the rise of widespread high-speed internet access and smartphones, many potential home buyers and sellers start their journey online, testing the waters before they commit to working with an agent. Some even choose to forgo an agent entirely, although most still prefer to work with a trained professional who knows how to navigate the complicated world of buying and selling.
But the internet isn’t the only technology changing real estate. Thanks to SetSchedule, artificial intelligence and machine learning are upgrading the way agents find leads.
What is the Role of Artificial Intelligence?
Using AI, SetSchedule is able to analyze market data and determine which homes are most likely to go on the market, and how much they’re likely to sell for. This gives real estate agents a form of precognition, allowing them to make the first move and contact potential sellers before they make the decision to put their home on the market.
Artificial intelligence is better at this sort of data analysis than a human being, because it works faster and understands data more naturally than a human. The development of machine learning has made AI increasingly better at pattern recognition. The algorithm refines itself over time as it gets more data points, learning what makes a home likely to go up for sale.
Lead Generation is a Science, Sealing the Deal is an Art
SetSchedule has harnessed science to handle the more numbers-based side of real estate. It’s up to each agent to bring the human touch, the art of connecting with a home owner and convincing them that you are the right person to help them sell their home. Likewise, humans are still better than computers at things such as determining how best to stage a home, what repairs or improvements might increase the homes saleability, and when or even if to schedule an open house.
The future of real estate is a perfect synergy of technological innovation and human creativity. Artificial intelligences can handle identifying leads and analyzing market conditions, while human agents do the creative, emotional work of forging connections, marketing homes, and ultimately completing the sale.
The internet will continue to be a major part of the home buying and selling experience, especially as long as the COVID-19 pandemic continues. Most people find it simply more convenient, and currently safer, to begin the process online. Virtual walk-throughs can help potential buyers identify which homes they’re most interested in seeing in person. Sites with market data can help sellers determine whether it’s a good time to sell and what their potential for profit is.
SetSchedule is Part of the Future
As we move further into this new decade, we’ll likely see more exciting innovations in the world of real estate. SetSchedule is just one of the companies harnessing new technology to shake up their industry. The future is exciting. Technology always creates unexpected possibilities. It can be challenging to adapt and learn to use new tools when the old way has always worked for you, but it’s worth embracing the new and seeing how much better things can be.