(Newswire.net — May 16, 2018) — If someone ever told you to concentrate on the content and ignore SEO, it is best to ignore their advice. The rules of the game in the online search marketing world keep changing but it does not mean that old charms fade away to be forgotten as the past. Some recent stats show us that SEO is still alive and makes a huge impact on the way your page ranks on Google.
SEO is necessary as it is better understood by search engines compared to the users. When a user types in a query, your webpage appears in front of them when they ask specific questions, or when they search for a specific offer, service or product. How the user gets to you is where SEO is involved. When you are having good SEO in your website, it helps your page move forward to the first page on Google search. The exact formula used by Google and Bing are quite secretive. Homepage SEO — This Is Why You’re Stuck On Page 2 is an excellent article on SEO Jet that gives you an insight on what could be done to make your website appear on the first page of Google search. Check out the following to work your way up by making small changes to your website.
The 5 Common Mistakes in SEO Business:
1. Keywords:
A keyword planner is an essential tool to build the right strategy to get the perfect results. Stuffing your content with keywords is one of the worst things you can do to your website. Google tracks your LSI – latent Semantic Index, trust it. Forced keyword focus can ruin the naturally well-worded content.
2. Anchor Text
Anchor text when used in the right way can boost the SEO of your website. Anchor text is the clickable link in your content. There are three types of anchor text widely used
- Naked links that give you the full website link. It usually starts with www and ends in .com
- Branded text that is a link that takes you to the brand’s website.
- Long tail keyword is the long text with a hyperlink.
The way to get the best SEO using anchor text is by using a good combination of all three types of anchor text in the content.
3. Image Optimization
One of the most common mistakes is to ignore the image on the websites. Visuals improve the engagement factor of the audience and the content gets noticed better with more scope for interaction with the general audience. The search engines will not be able to recognize what is in your picture and hence it is important to spend the time to optimize your image for the website. Image title, caption and a description play important roles to boost the SEO. Also, consider uploading smaller sized images as bigger ones could affect your SEO.
4. Link Strategy
Backlinks are effective tools to boost the SEO of your websites. It is a good idea to invest in publication, promotion as well as adding guest posts as a part of the link building strategy for your page. About 78% of users believe that Link building is the most effective way to boost the SEO. The number of quality backlinks from authority sites is a good sign for your website compared to 100s of links from questionable website sources.
One of the terrible mistakes that some people do is to build many links to the websites from other websites with a penalty or with domain authority less than 20. Building too many links within a short span could also have negative results. Spammy content on the website can also affect your website. It is advisable to invest in high-quality content that offers real benefit to the readers.
5. Fans and Followers
The number of fans and followers on your social media channel do not matter as much as how many are actually involved in your posts and react to them. The way you interact with your audience is the most important thing to take care of on social media channels.
The common mistake that some people do is to work hard on building more number of followers to their social media handles as opposed to keeping the existing audience entertained and engaged. The social media following do not have any direct impact on the SEO of your pages. When your audience shares your content, it would spread your brand awareness and authority over your page. The rule is to have the most number of the engaged audience rather than a number of followers for your brand.
SEO is not a straightforward subject to understand. The language of SEO is quite complicated but when you understand the basics, it is quite simple. When you avoid the common mistakes that you might have been doing, you could create a huge difference in the way you employ social media marketing for your brand, product or service.