(Newswire.net — October 16, 2020) — Do you get overwhelmed by the process of conversion rate optimization?
When you begin with your conversion rate optimization process, it is essential to understand the decent points that you might benefit from before getting down to test or optimize the site. New visitors mostly help in increasing the traffic on your website whereas returning visitors boost the conversion rates to the next level. Discovering methods to increase your first-time visitors will significantly boost your performance and conversion rates.
The top 25% of websites have conversion rates of at least 5.31%, and the top 10% boast conversion rates of 11% or more. That’s almost 5 times more than the average. While conversion rate optimization for eCommerce is highest in the food and beverages (4.95%) industry. Now, where do you see your website in the coming few years?
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the method of optimizing the website or landing page experience that is dependent entirely on the visitors’ behavior and how they act while going through your website. The end goal of any business is for these potential leads to take an action and get converted. You can increase your conversion rates easily by running optimization campaigns time and again.
A successful strategy of maximizing conversion rates would not only save you time, money, and effort but also pursue new, previously unknown growth strategies. Web traffic is quite unpredictable in today’s day and age. If you can not get your visitors to be a fart of your conversion funnel in the first attempt, then they are very unlikely to return and perform the desired action.
So, how can you build a more positive user experience on your website for your new visitors?
We are here to provide you with some of the best tips that will help you increase conversion rates dramatically and slight changes that you make to your website to convert your potential leads into your customers.
CRO Best Practices
Set reasonable goals
How quickly do you think you can increase the conversion rates?
You might have to follow a process that involves effort, commitment, and, above all, persistence to maximize the conversion rates in your online business. Some marketers neglect the obvious steps taken for maximizing the conversion rate. You cannot rely on some online tutorials or follow a case study wherein another business has achieved a dramatic increase in profit after following a CRO program. This strategy starts in order to make major improvements, but the enthusiasm eventually fades as the marketing team can not produce the expected results.
Therefore, false expectations result in deceit and loss of investment.
On the other hand, when you have realistic goals, it saves you time, disappointment, and money for achieving reasonable targets. A decent conversion rate optimization agency will make a plan of what all goals need to be achieved and will have you follow it step by step.
Also, it will help you build a structured website which can guide your visitors where to go. A confusing website can create a lot of chaos and will only have you lose a lot of potential customers.
Precisely display your value proposition
The users visiting your website should get a clear idea of what your business is about. They need to understand the importance of the product/service you offer. When your visitors are surfing through your website, make sure that they are able to answer these questions:
- What does this website offer me?
- What can I do here?
- What makes this company better than its contemporaries?
- Is what they are claiming true?
- Can I really benefit from their product/service?
Try to be as clear as possible in order to retain your visitors and convert them. You can also make your content as visual as possible so that it grabs their attention easily. Try to highlight the most essential part of your business as much as possible, this kind of a web design will help visitors understand what your business is about.
Highlight your brand name and add CTA’s wherever possible
The logo and the name of your online business do not need to be the center of attention, however, it must be highlighted clearly. This will help you in creating brand recognition and will allow visitors to recall your brand once your logo appears in front of them again. Place it strategically on the top left corner of your website where it is clearly visible.
Now, talking about CTA, it is also one of the most essential elements to place strategically for increasing conversion rates. More often than not, visitors tend to get lost or leave your website without taking an action because they could not locate an apt CTA.
Help direct visitors to take any action without getting them to search through the website by placing a CTA at a strategic position. A good web design always incorporates strategic CTA’s wherever possible.
Add compelling headlines and visual graphics
Many people usually prefer to read only headlines and go ahead only if they find the headline interesting. Thus, you should make convincing headlines and take advantage of them to act as a pitch for profit. If the headlines are convincing, visitors are more likely to read the article below in order to learn more about your business.
Using visual graphics to illustrate the importance of your product or service and creating a unique experience that encourages visitors to take any action on your website. Make sure the pictures, videos, or infographics help tell a story when they are browsing through the website and not confuse them. Consider A/B testing various types of visuals.
How is it helpful for CRO as well as your website design? Well, let’s just say that visuals and easy to understand headlines will drive visitors to your website and have them stay and take action.
Add testimonials and Social media
Do you have a designated section for reviews and testimonials on your website? What have been your achievements so far and do you have any awards to display? Do you have any reports or case studies demonstrating how your product or service has benefited others? Do you have a social media presence to engage your audience?
All these types of evidence and social media channels are necessary to verify any claims made during displaying the purpose of your business. It so happens that when people are confused about a business, they try to look for opinions from other people that have used your product/service. Therefore, display these types of social evidence for as many visitors as possible in highly visible locations.
Both, testimonials and social media enhance the overall look of your website design and boost the credibility of your business.
Keep tracking your goals
Before applying a new technique in place, make sure to track your steps. You don’t want to finish your analysis, only to find out that you didn’t monitor it correctly whether it was working or not.
Tracking is basically the measurement of your end goal, for instance, form submissions, clicks, page visited, etc. All you will have to do is identify the event click, link click, page address, etc. Testing software can otherwise incorporate the analytical tools directly so that you can easily pick the desired targets.
Lastly, don’t forget to measure how far you have come. Look at the insights, page views, actions taken on your website to understand what people are and are not liking about your website.
To Sum Up
CRO is a process that will take a lot of time and effort from your side. It will involve long-term involvement, patience, and utter commitment to yield the desired results. There are great benefits for all those who will plan with sheer concentration and then implement the whole process step by step. Also, the better your website design, the better will be the chance of you being able to increase the conversion rates.
Begin with identifying the basic CRO concepts and how it functions. Keep working on the CRO best practices and try to reduce the most common errors and pitfalls. There are many conversion rate optimization agencies that will do this job for you easily and will let you achieve all your goals. With time, you will find that conversion rate optimization services were easy to implement but required only planning and patience all this while.