(Newswire.net — June 21, 2021) –Digital marketing is a fairly self-explanatory name for a sector – it’s marketing in the digital spheres, from social media to email campaigns to e-magazines. But there isn’t just one type of digital marketing role within the sector. Any good digital marketing department will be made up of content creators, SEO specialists, Social Media Strategists, and many more besides. So what do these different roles consist of?
Content creator
This role does what it says on the tin but there can actually be a lot of variety within this job title. A content creator from one company may be tasked with writing a weekly blog, creating YouTube content, and managing a social media presence, whereas a content creator at a different firm may simply be in charge of writing ad copy, text for social media, and blog posts. But it is essentially creating the content a company needs for their digital marketing; a smaller company is more likely to have a jack-of-all-trades content creator, whereas larger companies will be able to hire more specialized professionals.
SEO specialists
These wizards fix up whatever the content creators create to make it SEO friendly and improve the content’s visibility, checking the best keywords are being used and adding in relevant links where possible to connect their company content with the rest of the web.
Social Media Strategist
Although it might look simple, there’s much more to social media than just slapping up a post every day. Knowing who to target on which platform and tailoring content to the right demographic and outlet is a full-time job, and it’s the social media strategist’s role to make sure their employer is getting the most out of social media. If the strategy is right, this increases community engagement and allows a brand or company to significantly (and often cheaply) grow its audience.
Find Top Marketing Talent
There are a lot of different roles within digital marketing – with just three outlined above – and it’s important to get the right person to fulfill each role. Any marketing role has to be carefully cast, as the person hired has to be able to fit in with the brand they’re working with to make sure they’re promoting it the right way. It can be difficult to find the time to go through all the applications yourself when looking to hire new talent and one tool you could use instead to smooth the process is Culver a marketing recruiting firm. They have the know-how and experience to help you find the perfect fit for your digital marketing department.