(Newswire.net — invalid date) — According to a recent study from Rockefeller University, the human nose is capable of detecting up to 1 trillion distinct scents. As we age, we begin to associate these scents with specific memories and experiences that affect how we perceive certain smells.
For example, have you ever been out and about and gotten a whiff of lavender and fresh cotton, only to be reminded of the time you spent helping your mother with the laundry. Or maybe you were dining at a new restaurant and noticed the subtle scent of rosemary and thyme, bringing you back to your afternoons spent in your grandfather’s kitchen watching him cook.
These simple aromas have the power to sway our feelings about a person or place, often without us even realizing it. That is why so many businesses have begun to employ scent marketing to communicate a clear and memorable brand identity to their customers.
What Is Scent Marketing?
Scent marketing in its simplest form is the use of specific fragrances and aromas in order to promote brand loyalty and a positive customer experience. The execution could be as simple as plug-ins or scent diffuser sticks. The goal should be for customers to associate your scent with your business, wherever they smell it.
This is known as scent branding and is the most common method of scent marketing the companies employ. However, scent marketing can also take the form of ambient scenting.
For some businesses, setting the right mood for customers to browse or shop is more important than creating a specific, recognizable brand. In that case, these businesses will often employ ambient scent marketing which simply seeks to create a comfortable and trustworthy atmosphere to promote a positive customer mood.
How Could Scent Marketing Benefit You?
No matter what your business is, customer loyalty is important. Scent marketing offers a method of promoting that customer loyalty in a unique and unintrusive way.
Not to mention, scent marketing is a great way to encourage customer/employee interactions. If your scent is memorable enough that customers are inclined to ask, “What’s that amazing smell?” then you have already left an impression.
According to several independent sources, scent marketing has helped businesses achieve a 20% increase in customer satisfaction scores and an 11% daily increase in retail store sales.
Where Can You Get Scents?
Scent marketing may be one of the easiest marketing strategies to employ in your business, but it may also be the hardest to perfect. If you are just starting out, you may want to sample a range of scents from your local shops to find an aroma that best suits your business.
However, if you are looking for a completely new scent blend that is entirely unique to your company, the supermarket may not cut it. In that case, the best way to build your scent brand would be to employ the help of a scent marketing specialist that can offer you a consultation and unique scent blends.
Is Scent Marketing Right for You?
Regardless, whether you splurge for the luxury scent diffuser of the simple air freshener, scent marketing is a valuable tool for any business owner.
If you are interested in reading more about business marketing and development, be sure to check out our Business page.