Why Is Your Website’s Google Ranking So Low?

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(Newswire.net — April 5, 2021) — If you have landed on this page, you must already be aware of how tough it is to rank on Google’s first page. If you have launched a new website, you have a lot of Search Engine Optimization (SEO) work to do. If you have a website up for quite some time and still see your SERP ranking is low, then several factors may be acting up to push your site’s ranking down.

Here are a few common reasons why your website is ranking low on Google.

1. You Don’t Create Consistent Content:

If you publish a post based on your mood or get the time, it is not enough. Maintaining a content calendar is essential so that you maintain the same publishing timeline. The more, the better, but if you do not have that time, maintain a consistent publishing period. Do not publish five blogs today and then nothing for the next month. You can draft the posts and publish each post every week.

2. Your Website is Slow:

Did you know a site that loads slower is going to rank low on the SERP? This is probably because Google ranks websites based on the load time. The other probable reason is that as the site speed decreases, the bounce rate increases, which only means your visitors have to wait for the site to load and prefer to leave. Therefore, Google is ranking the site lower, as it does not want the users to wait. You can easily check your site’s speed using Google PageSpeed Insight and optimize the site to load faster.

3. You are Not Checking the Analytics:

Checking analytics can be beneficial to understand user behavior. You will get to know the page with a high bounce rate and the one doing well. You can also use analytics to do A/B testing to figure out what works best for the website and what strategy is not working. If you use an SEO tool to optimize the site, directly integrating API to the SEO tool can make the task easier.

4. You are Updating Website:

To rank well on Google, you have to stay updated with the latest Algorithm trends. Google has the habit of changing the SERP algorithm from time to time. This can affect your page ranking due to changes in the ranking codes. This means you have to upgrade your knowledge and stay updated to update your website accordingly.

5. You are Attracting Negative Ranking:

Google tends to drop website ranking if you indulge in inappropriate and unethical means to increase ranking, such as link-for-link or buying too many follow links. You have to organically strategize to improve your ranking to not get a negative ranking from Google.

In Conclusion:

Ranking your site organically is not a one-day job. Even if you are doing everything right, consistency is the key. Organic ranking takes time to build, and you have to remain patient, analyze the flaws and rectify them to make sure that you are still running to rank higher on SERPs.