(Newswire.net — April 16, 2013) Toronto, ON — Tech-savvy entrepreneurs and corporations are leading the pack with the early adoption of near field communication. It is the crucial step in the technological evolution of brand to user interaction – somewhere in between the shouting paperboy and the retina scan in Minority Report.
“Brands, and the agencies that represent them have an interesting opportunity here.” says Andrew Powell of NFC Tags Technology, a tech-solutions firm based out of Toronto, Canada.
“You are able to deliver engaging content to the smart phone of potential consumers, enabling them to interact with your brand on an impulse.”
Andrew was quick to mention that the first wave of smart ads will be interactive posters, stickers and billboards. Once the general public becomes used to the presence of these ads and realizes that they aren’t intrusive or a security risk, the creative agencies will really take this technology and sprint with it.
Truly, the sky is the limit with NFC technology. Andy was tight-lipped to mention the company, but he has heard recent talks of an international airliner attempting to integrate NFC chips in their in-flight food and beverage systems.
“If you can establish a problem and turn it into an opportunity for a company today, like eliminate print and ad expenses, or allow their operations to go cashless, then in a few months you will be a creative godsend to that client.”
North American advertising strategies could follow the lead of the Asian and European markets, and that could bring some exciting prospects. Coupon-ing platforms that allow brands to run multiple coupon and deal campaigns in real time, while receiving instant feedback; payment platforms that can be integrated into POS systems or accessed from a web browser; interactive packaging to gain valuable metrics on customers.
“You can build a brand community with NFC. The traditional out-bound marketing tactics are as outdated as their costs. The buy, beg or bug strategies are ineffective. Companies buy NFC tags and implement them in their marketing because they’re simple to manage and give their advertising campaigns a futuristic appeal.”
They’re not quite scanning the retina but NFC technology has surprised everyone with its versatility.
To reach out to Andrew and discuss proximity marketing, new opportunities with NFC, or if you’d like to buy NFC tags and try the tech out, find him below:
Andrew Powell
Creative Solutions Consultant
(647) 931-6387
email: info@nfctagstechnology.com
Contact Us – http://nfctagstechnology.com/contact-us.html
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