Amazon’s Prime Day Results in Significant Sales Spike of New Quick Dry Towel

(Newswire.net — July 29, 2015) St. Saviours, St. Saviours — The event, which took place on July 15^th, 2015, resulted in average daily sales of the towel almost tripling during the 24-hour period.

The towel has maintained an overall high rating level since being released on Amazon. It currently has an average rating of 4.7 stars, based on Amazon’s 5-star rating scale, indicating high customer satisfaction. Also, to date, numerous shoppers have reviewed the item, with most declaring it to be a high quality product.

“I like the fact that it’s not a super-heavy towel and it really sucked the water out of my hair very easily. It’s very soft to the touch, and it didn’t feel rough on my hair. I really like this towel, and I think everyone should have one,” said SugarKholi, a verified Amazon reviewer.

With many other shoppers expressing similar sentiments, Bodi Hut considered their highly absorbent quick dry towel a suitable item to be made available for Prime Day. Based on the resounding success, the decision is thought to have been highly beneficial to the brand, with reviews of the product reaching a milestone of over 200 after Prime Day and its high average rating being maintained.

Prime Day, which saw sales surpassing those of the last Black Friday event, involved the discounting of a wide cross-section of products by Amazon. In addition to boosting sales, the 24-hour event was used to lure more shoppers to become Amazon Prime shoppers. This was accomplished by allowing regular shoppers to experience the benefits of Prime via free-trial subscriptions. Based on this marketing tactic by Amazon, shoppers had access to various products, including the microfiber quick dry towel.

Bodi Hut is so far pleased with the response and has backed up their towel, which is more absorbent and fast-drying than conventional towels, with a 100% money-back guarantee. All shoppers also receive a free eBook and storage bag with their purchases.