B2B Lead Generation using HubSpot Case Study

Photo of author

120/80 has published a case study on the implementation of their HubSpot services for a sales and lead generation company, which generated a year-on-year increase in their leads and referrals.

120/80 has released its newest report, which provides a detailed case study on how their B2B marketing services helped a sales and lead generation company to increase their lead acquisitions during the challenges caused by the current pandemic.

More information is available at https://120over80.com/results/quadruple-leads-b2b-sales-company

The newly published case study report from 120/80 aims to highlight the real-life benefits of the company’s HubSpot services for businesses looking for ways to develop and improve their leads and sales.

The current global pandemic has seen many companies face difficulties and changes in the way they work. Additionally, financial challenges caused by the economic downturn have meant that many business owners are conscious of the costs related to services and their respective return on investment. With their new case study, 120/80 are aiming to present a practical insight into their services and how they can help lead generation businesses to improve their acquisitions.

As the newly published case study aims to detail, 120/80’s services were utilized by Acquirent, an outsourced sales and lead generation company, who recruit, train, and manage sales teams for a range of clients. With a goal of increasing their leads, which had been negatively impacted by the pandemic, Acquirent began working with 120/80 for their marketing solutions.

By implementing 120/80’s market automation and lead generation services, Acquirent was able to benefit from an increase in their incoming qualified leads that surpassed their previous year’s stats. An increase was also seen in their overall pipeline growth, giving them the long-term benefits of ongoing referrals and an expanded network.

The HubSpot Marketing Hub services from 120/80 used in the Acquirent case study included the benefit of implementing several workflows that allowed for both the nurture and scheduling of their lead generation campaigns. Additionally, Acquirent benefited from 120/80’s use of bespoke paid ads and blogs in order to create focused and optimized content to generate further leads.

The services from 120/80 aim to allow clarity of their processes through the use of a dashboard that outlines their performance and marketing activities to help clients see the impact of their services. Furthermore, the company offers a range of free tools that can give companies the benefit of seeing how the services can help with the conversion of website visitors into leads.

Interested parties can find more information by visiting the website mentioned above.