El Segundo-based creative marketing agency LO:LA has released a guide with tips for brands that are looking to improve their poor public perception.
LO:LA’s new guide provides brands that are struggling with their public perception with six simple strategies they can employ to reposition themselves with customers and within their markets. The strategies emphasize the brand-customer relationship and how it can be leveraged so that both parties are satisfied.
More details can be found at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
According to LO:LA, most brands at some point in their existence will experience public perception problems. These problems can be caused by any number of things, from a poor product release to a scandal involving a staff member. With their new guide, LO:LA is hoping to show brands how they can rebound from these negative situations and come out of them in a stronger position.
The first step the guide suggests brands do is identify what caused the perception problem. In some cases, this will be easy to point out, but more often than not brands will need to conduct market research to find out what it is exactly that is negatively influencing their customers.
Second, brands need to develop a strategy for repositioning themselves. This means taking the research and feedback and using it to address the issues in a way that satisfies customer needs and preferences. This may involve refining messaging, making adjustments to products or services, or changing the target audience.
The last four steps in the guide revolve around customer engagement. LO:LA believes that brands need to be consistent with their efforts to engage customers across all channels whether they be in-person or virtually. They also recommend that brands look into partnering with influencers and other companies whose reputations and followings could help improve their own public perception.
“Building positive brand perception takes time and effort,” said a spokesperson for the company. “If your brand stays committed to its positioning strategy and remains patient you will improve your brand perception.”
About LO:LA
LO:LA is a full-service creative marketing agency with connections to Los Angeles and London. They specialize in brand and identity, website and digital platforms, content marketing, and campaign marketing solutions for both B2C and B2B brands.
Interested parties can find more information at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception