Brisbane Business Coach and Mentor Looks to 2021 Recovery

(Newswire.net — October 19, 2020) Victoria Point, QLD — Some things may never go back to what they were says Business Consultant and Coach James McNamara. “People will shop online more so. Businesses without a way to browse and order online will get left behind. Important business conversations will happen more on the phone and via video conference than ever before. Those business owners who need to be face-to-face with clients and prospects to yield a result will not make it in this new reality”, advises Brisbane Business Coach, James McNamara. more information available here…

 “There are opportunities in the new socially distant work environment. For example, the savings from lowered vehicle running costs and smaller premises (as people work from home) can be utilised in other ways. Firstly, to bolster the bottom line. Secondly, automated technology can be introduced to nurture existing clients and reconnect with previous clients and contacts”, advises Mr McNamara.

 “As a business mentor, I must say that marketing automation can never replace the human factor when it comes to relationship building with clients”, says James. “However, there is so much that can be done to keep clients warm, stick to the business and ascending in their purchasing behaviour. Much of this can be automated” he says.

 As businesses venture out into the light after lockdown, they need to adopt new marketing strategies. One of the strategies most overlooked by small business is client and contact nurturing.

 “In my business coaching, I like to help business owners set up a few key automated marketing sequences for different purposes. One is a follow-up series for people who enquired to your business but didn’t buy. Another is for people who have bought from your business for the first time. Another is for clients who haven’t bought from you for some time. Each of these a crafted differently but all have the same purpose – building lasting ‘unbreakable’ relationships with contacts and customers”, says James.

 “2021 is set to be one of the most challenging years for business in decades. Loyal repeat customers is one of the key strategies for survival” concludes Mr McNamara.