(Newswire.net — December 19, 2014) Atlanta, GA — CarLingo, the resource that reduces consumer uncertainty and pain during new car shopping and buying, recently conducted a survey of new car shoppers and found that consumers crave more transparency in car shopping.
Consumers want more transparency during car buying. Today’s car shopper is demanding more information than ever throughout their car shopping process. This insight has big implications on how shopping tools need to evolve for consumers in the future.
CarLingo surveyed 266 car shoppers, leveraging market research firm Qualtrics’ Research Suite. The results of this consumer car shopping survey illustrate overwhelming support and momentum for more transparency throughout the entire process. This is something that car shoppers and buyers expect from their car shopping experience now and will certainly influence how they shop for and buy new cars in the future. Compelling findings from the survey include:
- Market Comparisons: 91% of consumers would find it valuable to know what others have paid for an identically equipped vehicle in their local area over the last 30 days.
- Competitive Monthly Payments: 84% of consumers would find it valuable to know what monthly payment has been negotiated by other consumers for the identically equipped vehicle in their area in the recent past.
- Upfront Pricing: 83% of consumers would find it valuable to get an up-front no-haggle selling price from the dealership.
“These statistics have big implications on the type of car shopping tools that need to be developed for consumers,” said CarLingo CEO and Founder Steve Greenfield. “It will be interesting to see if the existing automotive website players in the space can keep up with consumers’ ever evolving need for data and information during their auto shopping decision making process.”
About CarLingo, LLC
CarLingo, LLC is focused on eliminating pain and frustration and helping build consumers’ trust and confidence by allowing users to track progress and validate decisions through every step of the new car shopping and buying process. Uncertainty in the process typically leads to stress, pain, and lack of trust between consumers and car dealers. CarLingo helps by instilling confidence in consumers’ car shopping and deal negotiating. CarLingo reduces consumer uncertainty and pain in the process of car shopping and buying. CarLingo helps consumers in their vehicle selection, establishing fair price, valuation of their trade-in vehicle, and determining a monthly payment that fits their budget. When the consumer is ready to purchase, CarLingo empowers them to be well-prepared, well-informed car buyers.