(Newswire.net — April 1, 2013) Dallas, TX — Dallas custom jewelry designers report increases in sales over the same period last year. This is yet another indicator that the economy is on the rebound. Dallas custom jewelry designer Susan Saffron of Saffron Jewelry in Dallas Texas reports, “We have seen an increase in gross sales over last year for this same period. Customers are spending more on each sale and we are seeing more customers.”
According to MSN.com, high-ends jewelry stores such as Neiman Marcus and Tiffany, count on jewelry sales to bolster earnings. But for local jewelers, like Saffron, jewelry is their only source of revenue. For many local jewelers, custom jewelry design is their specialty. Dallas custom jewelry designer Susan Saffron reports a healthy increase in custom jewelry orders as well. No matter the cause, local jewelers like Saffron’s are breathing a bit easier.
When asked about margins, Saffron stated, “High jewelry markup with huge margins is a myth. Sure, there are probably many stores that do markup more than others and some of the high-ends jewelers as well. But for most of the small, local jewelers, we simply have to stay competitive to survive.” What does that mean for consumers looking to buy jewelry? You may find a better deal at your local jeweler.
Dallas custom jewelry designers can also create unique pieces that you won’t find anywhere else, making them an excellent choice for personalized purchases and unique gifts. At Saffron Jewelry, for example, you can bring in pieces you no longer wish to keep to use in custom work, melting the gold for reuse in the custom jewelry piece. Saffron noted that some customers even see a profit from selling the excess gold from pieces they brought in, since gold is at an all-time high.
“We make jewelry that no one else will have. You get a unique, personal piece that reflects your style and personality. You can’t buy that at the big box stores,” Saffron said. Another contributor to the increase in sales was repair work, with many customers bringing in favorites pieces and family heirlooms that are in need of repair. Saffron has a shop at the back of the store, allowing in-store repairs, which customers can watch through a glass window if they want.
No matter the reasons, Dallas custom jewelry designers and local jewelry stores are certainly happy that customers are spending more and shopping more often. The economy affects everyone and jewelry stores are not exempt from feeling the impacts of a down economy. Saffron would not share the details on financials, but she did say, “Sales are up and that is all we could hope for in the first quarter of this year. We hope this is an indication of the revenues for the remainder of the year.”
Dallas custom jewelry designer Susan Saffron owns Saffron Jewelry on Lovers Lane in Dallas.
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Saffron Jewelry
5550 W Lovers Ln
Dallas, TX 75209
214-373-6602
Media Contact: Portside Marketing
1011 Surrey LaneFlower Mound, TX 75022
972-979-9316
info@portsidemarketing.com
http://www.portsidemarketing.com
Author:
Google+ – Lisa Parziale G+