(Newswire.net — December 11, 2013) Harrisburg, PA —
Julian Awad presented an informative workshop for local business owners at the Harrisburg, Pennsylvania Regional Chamber of Commerce on 11/18/13. The event, which was held from 5:30 to 6:30 PM EST, was focused on ways business owners can optimize their existing websites in order to increase the number of customers they generate from their business website. Several business owners in attendance that evening were invited to participate in Julian Awad’s professional critique of their business website live at the event. Those attendees were given specific advice on how to increase the number of conversions from website visitor to website customer, thereby increasing both their business’ bottom line and the return on the investment they made in their business website. Attendee Tammy Brinkley with SNR Advertising said, “On a scale from one to 10 in terms of helpful, practical advice, I’d rate Julian Awad’s website optimization presentation a 9. The way he presented his thoughts on how to promote action on our website was eye-opening. I can’t wait to implement some of the ideas he discussed on our website.”
In his presentation, Julian suggested that website optimization is an under-utilized technique that many business owners fail to take into account when allocating their marketing budgets. Often, business owners tend to focus their marketing budget on more obvious or traditional marketing methods, such as print, television, billboards and radio. While he feels that traditional marketing methods should not be dismissed out of hand, Julian posited that due to the ever increasing number of customers researching on the internet prior to making a purchase, every business owner should take the steps necessary to ensure that their business website is correctly designed to turn their visitors, who are likely there to do research, into customers. attendee Mike Fister of IntermixIT said, “I found Julian Awad’s website optimization presentation to be extremely helpful. We are already in the process of utilizing the information we learned from Julian to work on our value proposition and make our calls to action stronger. We’re excited to see the impact these improvements will have on our business.”
While some business owners understand the impact that online advertising can have on their business and employ it, most simply fail to realize that by optimizing their current website they can make significant and long lasting website optimization improvements which can have a dramatic impact on their business’ bottom line. In his presentation, Julian discussed optimization methods ranging from the very basics, such as including the business contact information on every page of the website, to very advanced methods, such as positioning calls to action in the user’s natural eye path. Julian says, “These small, but meaningful changes, when done properly, work together to have the cumulative effect of increasing the income produced by their website.”
To learn more about advanced website optimization methods, register to attend the upcoming website optimization event at the Harrisburg, PA Chamber of Commerce by clicking here.
JSA Interactive