(Newswire.net — May 11, 2013) Houston, TX — With so many kitchen countertop material options available to homeowners today, has granite lost its luster?
A recent survey was conducted by the Marble Institute of America who polled over 1,500 homeowners, to find out what was the current popular view on the use of granite countertops to increase (and preserve) the value of their homes.
The survey found that 75% of homeowners, who intend to remodel their kitchens in the next two years, indicated they want granite countertops, and 76% of homeowners agreed with the statement “nothing beats the beauty and value of granite countertops.”
“The survey confirms what our customers tell us: no matter what the economy looks like, homeowners recognize that high-end interior design features enhance the value of their home,” said Adeal Azidany, owner of Houston granite countertop company, The Factory Today. “We also find that homeowners who are remodeling their kitchens (or building a new home) tell us that they see granite as a high-quality, durable, and long-lasting material that will be attractive to new potential buyers at resale time.”
In addition, the survey results provide additional details including:
When asked to rate which countertop material most enhances the value of their homes, homeowners favored granite by more than a three-to-one margin over the second choice: solid surface materials, such as Corian®. Synthetic or manufactured stone products, such as Silestone, were rated a more distant third by the homeowners.
In addition, the survey also noted several other findings from the research:
- 93 percent said granite countertops are beautiful
- 91 percent said granite countertops are durable
- 89 percent said granite countertops are safe
“Natural stone like granite has been used in homes for thousands of years, and now that new technology has reduced the cost of producing and shipping it around the world, more homeowners are embracing the beauty, durability and safety of granite countertops,” said Adeal Azidany of The Factory Today. “Independent consumer surveys have consistently shown that Americans love the natural look of granite and value it above other countertop products.”
The study also showed consistent support for granite across regions of the country. Homeowners with college degrees and higher incomes voiced slightly higher preference for granite countertops. Homeowners with households of five people or larger were especially supportive of granite. 87% of these respondents agreed with the statement, “The next time I remodel my kitchen, I want granite countertops.”
This is the second national consumer survey to show consumers prefer granite. A 2008 study showed 55 percent of consumers wanted granite countertops in their dream kitchens. That survey was conducted via Harris’ QuickQuerySM online omnibus service between Oct. 7-9, 2008 of 2,021 U.S. adults aged 18 years and older.
Contact Person:
Adeal Azidany
The Factory Today
8000 Gulf South Freeway
Houston, TX 77027
Phone: 713-649-2880
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