(Newswire.net — June 6, 2013) Denver, CO — “In years past, articles, non paid press release sites, and other types of off page SEO strategies worked very well to dominate all the positions on page 1 of the search engine results pages. Since so many people became proficient at gaming the search engines with these type of tactics, and so much poor and non relevant content was published, Google finally responded with the Panda ~ Penguin algorithms to clean up the online environment.”
Sherrie Chastain the Internet Marketing guru explains, “These Panda ~ Penguin algorithms were designed to penalize all of this poor and non-relevant content. The penalty would result in the lower quality content falling lower and lower in the SERP’s, while new unique, quality, relevant content was being created and published which would populate the top rankings. Google wants the searcher to get results that will provide them with relevant, unique, content.”
“Keeping this in mind, and adding to the mix the fact that Google is ranking social media networks in the top rankings, using these credible social media sites for gaining all the top spots is the way SEO is evolving. There are other strategies that I implement, however, the first thing I concentrate on for a client that wants a Brand Marketing campaign, is to create all their social media accounts and make sure the profile is 100% complete in each social media network, because this step is crucial for top ranking today in the SERP’s,” Sherrie Chastain says. Sherrie continues by saying, “the posts and engagement with prospects and customers are not essential for page 1 ranking in Google SERP’s. That is an additional marketing strategies that should be implemented after the initial setup steps are complete.”
“Profiles that are complete can provide the searcher with information about your business, contact information, and even a link to your website. A free gmail account is essential for today’s business,” the Google page 1 ranking expert Sherrie Chastain explains, “because Google provides you with so many free online tools for ranking, plus business applications. A free Google+ account that comes with the free gmail account allows you to place all your business information, photos, videos, and has a micro blogging platform. You can rank on the maps also with accurate, verified information on a Google+ page, which Google ranks at the top of the SERP’s. Creating circles within your Google+ account, which are different groups of people that you have customized, allows you to communicate and share things in many different ways.”
Sherrie Chastain explains, “Google owns YouTube, and ranks top YouTube videos on page 1 of the SERP’s. A thumbnail of a video that is among a page of text will grab the searchers eyes, and if the thumbnail is relevant to what the searcher is looking for, or very intriguing they will usually click on it first. This is a very valuable piece of information, and creating a relevant video with great information in the description and links back to your site are also needed for a successful online sales funnel. A complete profile in Facebook and Twitter will gain spot 1 rankings, along with a complete LinkedIn profile. Pinterest is also populating on the first page of Google results now, so take advantage of that fun and creative social platform.”
Sherrie Chastain the post Panda ~ Penguin Google Domination Expert ends with, “The bottom line is, create a Brand that reflects you and your passion. Then market this brand online with all of your passion, because the Internet allows a single person the ability to obtain world wide exposure with absolutely no money necessary to get started, only time and creativity are required!”
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