Long Beach Island Draws Online Attention for New Launch

(Newswire.net — June 28, 2017) Mays Landing, NJ — Of all the 2017 website launches, here is something of particular interest for those established in nearby beach towns. A new domain named LBIinns.net was launched earlier this year. Once the site went live and search engines began crawling it, traffic numbers steadily increased. This website is a terrific example of what a solid design and strategic back-end development can do for local businesses, even in competitive industries like tourism and travel.

Especially for a tourism-driven place like Long Beach Island in New Jersey, online attention is critical for local business. A ton of original content was created for the newly launched websites featured on LBIinns.net. This Long Beach Island website serves as a catchall for a group of LBI-based businesses including Spray Beach Hotel, Mariner Inn Motel, and BestofLBI.buzz, which is a helpful online resource for vacation planners.

According to the About section of this newly launched website, “LBIinns.net is a site dedicated to residents and tourists of Long Beach Island New Jersey. We are proud to link to some of our favorite sites in LBI.” Educational resources and links to some favorite LBI-based sites help to provide value to visitors. Many design elements were added to create visual interest and balance. The keyword-dense copy was formatted for maximum SEO and traffic generation. The design of this landing page is clean and direct, keyword optimized, and responsive to mobile devices. The three websites featured all relate to each other and serve the same customer profile. In the footer, there’s a signup form to collect contact info from those who would opt in to a newsletter. This is a great way to build a very focused mailing list.

This website project was put into the capable hands of DotCom Global Media, a web design and digital marketing company. DotCom Global Media has worked with a vast range of businesses over the past twenty years, from Fortune 100 companies to startup-level entrepreneurs. Owner and senior web developer, Sam Natello, is joined by his wife Anna Natello in leading a team of website designers, content writers, and social media managers. Their office is located in the heart of Atlantic County, New Jersey. Sam Natello has built hundreds of customer websites for clients at DotCom Global Media, and his digital marketing team is currently working with dozens of clients to drive online traffic and increase engagement on a monthly basis.

An incredible amount of research was dedicated to the launch of these websites serving Long Beach Island. A few months ago, DotCom Global Media published a report of Best/Worst LBI NJ Website Design on their business blog. This local study ranked almost 50 Long Beach Island business websites in order from best to worst, and graded each website design. The top three websites featured were Spray Beach Hotel, Kline Bros. Landscaping, and The Boardwalk of Long Beach Island. Many others were grouped together as “high potential” or were added to the dreaded list of LBI’s worst websites. These findings were based on a thorough analysis of each website, using a methodical evaluation process. Grades were assigned in the areas of website design, features, content, and authority. Specific comments were also published for each website in the study, and a full report is available at the request of the business owners.

“It’s amazing to see the finished project,” Sam Natello said, referring to the recently launched website for LBIinns.net. “We put so much into the planning and beginning stages so we can set a laser focus on the end goal. It’s all about communicating the right message and attracting the visitors who are the most likely to become customers. It’s awesome to publish a beautiful site and see it start working like it’s supposed to.”

Any business owner in any town can follow the model used on LBIinns.net in order to capture more traffic online. Partnering up with other non-competing businesses in your town or in your industry is a smart way to approach digital marketing. You can divide the costs of building out a landing page and essentially collaborate on ranking for relevant search terms and building a highly targeted mailing list. Creating a catchall kind of website offers value to the customer, as long as the target customer is clearly defined. To make this work, you cannot just partner up with your 5 best friends and their companies. You need to select a combination of businesses that share something in common and are relevant to the same type of person.

Choosing the keywords is a crucial part of this model of digital marketing. The biggest benefit to doing a collaboration landing page or catchall website is that you’ll get more for your money. If this is done correctly, your page will quickly rank for the keywords you selected and you’ll draw tons of targeted traffic to your page. From there, the traffic will get chopped up as people go different directions. Some will click to visit your website and then return to click another link on the landing page, and some will never return at all. There should be a person dedicated to monitoring analytics and user activity so you can see what’s happening behind the scenes and adjust your website accordingly.

If you’re planning to develop a website like LBIinns.net in order to promote your website along with others offering similar content, hire a professional website developer to do so. The cost of creating a landing page is very reasonable, especially compared to a full website. It’s worth putting the money out to have this done the right way, because there is no room for rookie mistakes when it comes to SEO, design, and development. Partner up with two or three other businesses and split the costs. You’ll be pleasantly surprised with just how well this strategy can work for your business! In a world where everyone is fighting for attention online, collaboration is a great way to climb to the top in less time and for less money.