(Newswire.net — April 8, 2013) Norfolk, VA – Lucy’s, maker of high quality and tasty gluten-free baked treats, is pleased to formally announce Bill Germano as their new Chief Executive Officer. Germano is responsible for managing trade customer relationships as well as work closely with the company’s Controller to handle all finances for the business.
Germano brings over 30 years of experience in building businesses and value for investors and shareholder to his new role at Lucy’s. Previously, he functioned as the President and CEO of Thomas Kemper Soda Company where he developed multi-channel distribution and reformulated the brand portfolio to a more premium category. Germano also served as the Vice President of Global Business Development for Kettle Foods Inc. where he created a market-driven and multi-channel sales team that increased profits from $49 million to $112 million in three years. Other prominent brands he worked for include Cape Cod Potato Chips, Antgeuser-Busch, Inc. and Frito-Lay, Inc. With robust business development and management skills, Germano brings extensive leadership and marketing knowledge to Lucy’s.
“We are proud to have Germano onboard as he has an impressive track record of growing sales for snack food businesses in the healthy living space,” said Dr. Lucy Gibney, Founder and Chairman of Lucy’s. “Having him join our team will allow me to dedicate more time to research and development and building a larger consumer base. We are confident that Germano will take us to the next level!”
“After working in the sweet and salty snacks category for many years, I am pleased to bring my knowledge to a respectable company whose mission is to provide high quality foods that are delicious and allergy-friendly,” said Bill Germano, CEO of Lucy’s. “Lucy’s is already such a wonderful brand and I am thrilled to help it grow to its greatest potential.”
Germano has quickly garnered strong investor relationships for Lucy’s and will take every step possible to continue to grow the brand. Being such a results-driven executive, he will be a crucial part in the company’s success. For more information on Lucy’s, please visit: www.drlucys.com.
About Lucy’s
Through the brand Lucy’s, Dr. Lucy’s LLC creates and markets delicious, high quality, convenient foods for people with and without special dietary considerations. On the market since December 2007, Lucy’s currently offers seven flavors of gluten-free allergy-friendly cookies— Ginger Snap, Maple Bliss, Chocolate, Chocolate Chip, Cinnamon Thin, Sugar, and Oatmeal – packaged in both 5.5 ounce boxes and 1.25 ounce grab & go packs. All cookies are baked without wheat, gluten, dairy milk, butter, eggs, casein, peanuts or tree nuts. Lucy’s incorporates a three component allergen control program that includes selectively sourcing raw materials, testing for trace allergens in an on-site lab and baking in a dedicated facility. Lucy’s cookies are available at over 7,000 stores nationally including Whole Foods, Sprouts Famers Market, VONS, Albertsons and more. For more information on Lucy’s, please visit: www.drlucys.com.
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Rachel Dubin
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