(Newswire.net — July 15, 2013) Chinatown, Singapore — Browse through a list of licensed money lenders in Singapore and find that there are no interesting websites that catches the attention of the customers. 101 Credit have evolved to being more than just a money lender and have taken up the role of being website designers. Many moneylenders in Singapore are mainly focused on getting customers to obtain short term loans with low interest personal loans as their marketing strategy and neglected that aesthetic appeal of the website is also one of the primary contributing factors to attract customers to obtain advance cash.
According to Jiang ZhenHui, Wang WeiQuan and Izak Benbasat from The National University of Singapore, incorporating multimedia images into websites can appeal to multiple sensory channels, where the attractive presentation of the website will engage online customers and motivate them to complete a purchase. They also added that “In addition, interactive multimedia gives customers a great deal of control over the product information flow, including the ability to manipulate product images (such as the perspectives for viewing a product), and the determination of when agent-customer conversations are invoked and how the conversations proceed. This empowerment allows customers to effectively match the information available to their own decision-making processes, facilitating customer understanding of product information and the options available.”
With the strong competition among the industry of moneylending businesses who are involved in providing easy cash loans to potential customers, will the website of 101 Credit be more likely to attract more customers compared to the rest? Take a look at the website and it can be obviously seen that 101 Credit is putting in major efforts to build up their customer base by touching up on the aesthetic appeal of the website. The website speaks for itself.
Of course, the actual services and unsecured personal loans which each money lender provides are different and should not be evaluated based on the website design as it is just a contributing factor to help gain new customers. Whether moneylenders in Singapore are attracting more customers based on their new website launches, only 101 Credit will know it all.