Online Press Release Services – Adapting the Press Release to the Age of the Internet.

(Newswire.net — June 2, 2014) Adelaide, SOUTH AUSTRALIA — Online press release services that understand how to adapt a traditional press release to the age of the Internet offer large and small businesses several very important marketing benefits. Not only do they boost a company’s visibility, they also help to establish one as an industry expert, help with SEO and help businesses reach a local, national and international audience.

Before the age of the Internet, a press release was the only effective way to spread a message, get noticed, reach a wider customer audience and create a voice of authority. It required the marketing department or PR company to write a press release and push it out to as many journalist contacts as possible. All this was in the hope that one media outlet would pick it up and publish it. For the majority of these press releases, they simply went into the bin. The only power a press release had was when someone chose to print it. For the larger corporation, this was an acceptable marketing cost. However, for the smaller business, spending money on expensive press releases that may or may not have any effect, was usually just not practical or possible.

The good news is that, contrary to what many believe, the Internet has actually enhanced the press release. It’s no longer the case that only a few media outlets create and feed news. Not just journalists head online to find news. Eighty million people get their news from the Internet every day, and the majority of these are customers. A properly written press release syndicates to hundreds of outlets within a few hours, giving a wide net of exposure to the press release and the company, product or service it is promoting.

The greatest benefit to a well written press release is that it gives Internet exposure. Using a company with experience in offering effective online press release services, a single press release can receive hundreds of links to numerous media sites as well as numerous likes, shares, tweets and reads on all the major social networking sites. When combining a written press release with a professional Internet marketing video of the press release, the net opens even wider, meaning the release gains powerful exposure under specific keywords on major search engines like Google and Yahoo, as well as YouTube. The power of having a press release shared across the Internet, being read by everyday people searching for related topics, and having it liked and shared across social media is exponential. No longer is the press release limited to newsprint for a day, never seen again after that.

Another great benefit of an Internet-friendly press release is that it creates a voice of authority. A company viewed as an authority gains customer trust, and a customer who trusts is a customer who buys. The business considered the voice of authority gains media interest. When the media need the opinion of an industry leader, they turn to the company who are vocal, active and have a wide presence online. People head online for trustworthy information via both text and video. Combining a written press release with a video press release that offers useful information to potential customers helps increase online presence, build useful links and attract customers.

Jason from News Worthy Video states, “An Internet-ready press release is the key to gaining from all the benefits it can offer. It’s not just a few hundred words thrown together, stuffed with keywords and pushed out through media outlets or a newswire.” He goes on to say, “Writing an effective and powerful press release takes information, formatting, keyword structure and direction, not to mention an attention-grabbing header.”

Jason has seen a huge range of businesses from all sorts of industries benefit from online press releases. He is quick to state that sending out just one press release is not the magical answer. “A series of press releases, combined with video, article and blog work should be considered part of any business marketing mix” Jason said. He goes on to say, “To consider a press release as any less powerful in today’s marketing world is short-sighted. The Internet has blown open the market place. This is something any business, whether it is a single person outfit or a multi-national corporation, can take advantage of this power.”

Before underestimating the power of an online press release, consider its benefits. Online visibility, authority, search engine optimization and the ability to reach a local, national and international audience is what an appropriately adapted press release offers to any small or large business. For effective marketing online with a press release, be sure to discover what an experienced online press release service can offer.