Phoenix digital marketing specialist EdgeTech has introduced a local search marketing system, offering businesses a means to improve their rankings for queries relevant to their areas.
EdgeTech, a digital marketing agency based in Phoenix, has launched a content marketing service for businesses that want to improve their visibility in local search results.
More information is available at theedgetech.com
The newly announced offering can help businesses move up in Google rankings by leveraging the search engine’s own rules and recommendations regarding local search. According to the company, it is possible for a local business to reach Google’s coveted “3 pack” section using its proprietary method.
EdgeTech utilizes an AI-based system to showcase a client’s content to as many high-authority websites as possible. Being featured on these authoritative sources is what will push one’s website further up in search engine rankings.
The company explains that this approach works because Google favors the content published by established platforms over that of lesser-known websites.
Its automated system allows for the creation of a variety of content, including blog articles, podcast audio, slide shows, and videos. Once these materials are completed, the system will disseminate them to the intended publishing platforms across the web.
Apart from a client’s primary product or service, its initiatives in the community can also be featured in the content. The company said that certain actions like a business’s response to the pandemic make for an interesting story, which can further improve its reputation.
This service is ideal for neighborhood businesses like restaurants, spas, clothing boutiques, gift shops, nail salons, and other brick-and-mortar establishments that are targeting a particular area. It is also recommended for local professionals, such as lawyers, consultants, bookkeepers, realtors, and contractors.
Enhancing visibility is essential for these businesses and service providers, as nearly half of all Google queries are looking for local information. A number of sources also predict that the online shift resulting from the pandemic may continue beyond the crisis as new shopping habits become hard-wired.
This content marketing service is just one of the many offerings provided by the company. EdgeTech’s comprehensive digital marketing capabilities also include SEO, advertising, social media marketing, and website design.
Interested business owners who want to know if they qualify for the service are encouraged to visit theedgetech.com