Small Business CRM: Infusionsoft vs Ontraport

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(Newswire.net — May 22, 2014) Brooklyn, NY –If you’ve been in business online for awhile, you might have reached a point where your current online marketing systems aren’t serving you as well as they used to. Nathalie Lussier Media Inc. has been using a full-service CRM for a few years and is sharing the pros and cons of two of the most popular options. 

 

Maybe you have more products and need to be able to segment your email lists better, or you’d like to automate different campaigns and track affiliate sales more effectively. Or, you’ve just got too many different systems cobbled together and things are falling through the cracks.

 

That’s where an all-in-one email and e-commerce platform, like Infusionsoft or Ontraport, comes in. Both of these systems require an investment of time and money to get set up so here’s an honest take on each one so you can make the right decision for your business.

 

Nathalie Lussier explains, “I’ve had to make the decision for which of these systems to use for my own company, and I wish I had tried out both options or had someone on the inside before I made the leap.” 

 

And to help other businesses decide, here are the pros and cons of each system.

 

Infusionsoft

 

Pros:
+ Great automation of campaigns, sequences, upsells and tagging contacts based on their actions
+ All in one system that handles email marketing, e-commerce, affiliate orders
+ Customer relationship management for 1-1 sales processes, and communication in different formats like print or phone

Cons:
– Email deliverability is spotty, and things can slow down as you add complexity
– Steep learning curve
– Big upfront sign up fee for training

 

Assessment: Infusionsoft is great if you like having full control of how someone goes through your marketing funnels, and you’re willing to learn a new system.

 

Ontraport 

 

Pros:
+ Great email deliverability, and segmentation of people through links like in Infusionsoft
+ Free membership site plugin for WordPress sites to create a members only area for your customers
+ Handles email marketing, e-commerce, and affiliates all in one place

Cons:
– Affiliate tracking links don’t always work as expected and might not reflect clicks properly
– User interface is not intuitive and also takes awhile to ramp up
– Not as many integrations and plugins in the marketplace specifically for this platform because it is newer

 

Assessment: Ontraport has great customer service, and is an up-and-coming platform that still has a way to go in terms of functionality, but has a solid base.

 

 

When deciding on when to make the move to a more robust CRM system, Nathalie advises, “I say before you’re ready. Because it takes awhile to make a big move to a new platform like this. I’ll also say that it’s best to be running from a profitable place, because these monthly fees are in the triple digits.”

 

 

Nathalie Lussier Media Inc.

P.O. Box 150-173
Brooklyn, NY 11215-0173

8023231841
info@nathalielussier.com
http://nathalielussier.com/