(Newswire.net — March 6, 2014) Temecula, California — The availability of the internet gives great opportunities for many business organizations. Hence, the existence of business directories is one big platform for targeted advertising. And out of those who make use of online directories, the purchasing power is greatly influenced.
Local Market Fusion’s CEO Dr. Bruce A. Parker has said, “when someone uses business directories as a means of searching for certain services or products, they already have in mind an intention of utilizing the service or acquiring the product”.
That is why local market listing is crucial and more targeted to customers. Aside from building reviews that adds credibility to the business, businesses being listed in the business listing directories is one sure way for even more successful visibility.
Google Places, Bing Local, Yahoo Local, Foursquare, Yelp, Yellow Pages are among others that drives more traffic, check-ins and conversions.
Moreover, statistics shows 78 percent of netizens conduct online research finding products and services. Further, the reviews that people see about the businesses they found in the directories influences their purchasing decisions.
It’s not only people who are doing online business research, but businesses have more reasons to build partnerships with other businesses who are looking into business listings. Even the major players in the market like Google, Apple and Facebook are investing in local search as they see it as the next big thing.
This means that being listed in the online directories will give startups and small business an edge against their competitors. The more the name of a business is seen online, the more the conversion rate increases.
The right business directory listings are also important. Take advantage of the biggest local business directories like Google Places, Bing Local and Yahoo Local. Small businesses can list their business and provide their basic information for free.
To make the online visibility successful, take note that wherever the business are listed, they should be maintained and updated. Maintaining the business listing is part of the marketing plan that can make great impact to the success of the business.